BTIG Gives Neutral Rating to Under Armour (UA), UBS Keeps Buy Rating

Under Armour, Inc. (NYSE:UA) is one of the 12 Best American Penny Stocks to Buy Right Now. On October 14, BTIG initiated coverage on Under Armour, Inc. (NYSE:UA) with a Neutral rating, citing better business discipline and diligence under CEO Kevin Plank compared to past years.

BTIG also noted Under Armour, Inc. (NYSE:UA) is making efforts to build a healthier business as it focuses more on product improvement and more targeted marketing initiatives. The firm’s analysis suggests Under Armour, Inc.’s (NYSE:UA) current strategy is prioritising quality, not quantity.

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Previously, on September 29, UBS reiterated its Buy rating with a price target of $7.50 on Under Armour, Inc. (NYSE:UA), citing confidence that the company will better leverage its brand assets in the future than it has in recent years.

UBS also noted that tariffs will likely hurt the company’s sales and margins in fiscal year 2026. However, the research firm expects to see a “strong FY27 turnaround” for Under Armour, Inc. (NYSE:UA) as it navigates temporary headwinds.

Under Armour, Inc. (NYSE:UA) is an American sportswear company that designs, markets, and distributes branded athletic performance apparel, footwear, and accessories.

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