Breaking Down 3 Critical Areas for Activision Blizzard, Inc. (ATVI)

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Activision Blizzard is hoping that new digital opportunities make future installments of its marquee franchises even more valuable. Investors will get a glimpse of that strategy in action once we get a glimpse of the metrics arising from the mid-November launch of Call of Duty: Black Ops II.

It can be truly a world of war and craft for Activision Blizzard: Activision Blizzard has generated more than half of its revenue in the U.S. over the years, but the rest of the world is catching up. International sales now make up nearly half of the company’s revenue.

Things can better, especially in China. Activision Blizzard has turned to two of China’s biggest players to introduce its games into the world’s most populous nation. NetEase, Inc (ADR) (NASDAQ:NTES) has been rolling out World of Warcraft in China since 2010, and Tencent was tapped for an online version of Call of Duty.

The article Breaking Down 3 Critical Areas for Activision Blizzard originally appeared on Fool.com and is written by Rick Aristotle Munarriz.

Longtime Fool contributor Rick Aristotle Munarriz has no position in any stocks mentioned. The Motley Fool owns shares of Activision Blizzard. Motley Fool newsletter services have recommended buying shares of NetEase, Take-Two Interactive Software, and Activision Blizzard.

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