It probably doesn’t surprise you to learn summer is a good time to own shares in beverage companies. The hot summer sun has a way of boosting demand for frost cold favorites.
While Fools shouldn’t be buying and selling portfolios every few months, knowing seasonal trends likely to reward or punish a particular company can help you decide if the time is right to buy.
According to the Seasonal Investor database, each has finished the third quarter higher in 7 of the past 10 years and boast low correlations to the market, which could help insulate you if the market rally takes a breather.
Peeling lids versus popping tops.
The biggest innovation at Boston Beer Co Inc (NYSE:SAM) this summer may not be its latest seasonal beer. Instead, it may be its newly launched cans. Sam Adams has always kept its beer bottled, as founder Jim Koch is a relentless pursuer of taste. But a few million dollars and a trash bin of research and development has yielded a can finally deemed worthy for Boston Beer Co Inc (NYSE:SAM)’s brew. According to Wall Street analysts, that could mean big business for Sam Adams given the craft brewer has been essentially locked out of bottle free venues, until now.
Next year, those analysts expect Boston Beer Co Inc (NYSE:SAM)’s earnings per share will total $5.66, about 14% higher than what is expected this year. Revenue is estimated to improve 10% to $771 million. That’s solid growth within the mature beer market and reflects fast growth for craft brews. According to the Brewers Association, craft beer saw volume growth of 15% last year, far ahead of the 1% notched by the broader beer category.
Highly caffeinated profit growth.
Monster Beverage Corp (NASDAQ:MNST)’s widely popular energy drinks are a staple across college campuses and truck stops. But sales haven’t come without headaches. The company has missed analyst estimates in each of the past four quarters and faces legal threats suggesting high caffeine products contribute to deaths. Those are stiff winds to overcome.
But the company may find firmer footing as it rolls its products in new markets like India. And Monster Beverage Corp (NASDAQ:MNST) may also see growth thanks to new products including its Muscle Monster line of protein shakes. Analysts project such growth drivers will lift sales 10.5% to $2.5 billion next year.
As for those lawsuits, Monster Beverage Corp (NASDAQ:MNST) isn’t the first company to be targeted for high caffeine content. The FDA filed a lawsuit against The Coca-Cola Company (NYSE:KO) in 1911 for adding caffeine to its iconic drink.
Given people refuel with 5 million Monster Beverage Corp (NASDAQ:MNST) drinks a day — some 250,000 cans an hour — and a 16 oz Starbucks is packed with more caffeine than a 16 oz Monster energy drink, the company appears to have a compelling argument against lawsuits.