BHP Billiton plc (ADR) (BBL), Nucor Corporation (NUE): Steel Buys for the Industry’s Inevitable Rebalancing

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Demand from China caused a price spike in steel that simply wasn’t sustainable. As demand comes back to more normal levels, look for the industry to recover. Consider buying diversified BHP Billiton plc (ADR) (NYSE:BBL), innovation specialist Nucor Corporation (NYSE:NUE), and global giant ArcelorMittal (ADR) (NYSE:MT).

BHP Billiton plc (ADR) (NYSE:BBL)

Supply and Demand

Commodities are powered by the dynamics of supply and demand. As demand outstrips supply, prices go up. As prices go up, more production comes on line. As supply meets demand, prices come down. As prices come down, expensive mines are closed to reduce supply. And then the process repeats.

Demand from China was the driving force behind skyrocketing demand over the past decade. That allowed mines that would have normally been uneconomic to be brought on line. Now, with demand waning and supply high, the steel industry is suffering. However, this is setting up healthier industry dynamics with solid long-term fundamentals.

Earlier in the year BHP Billiton plc (ADR) (NYSE:BBL) highlighted a key demographic shift around the world: people are moving to cities. Between 1960 and 2010, the percentage of people living in cities increased from 34% to 52%. The company expects that number to increase to 60% by 2030. And the population of the world is growing, too, so there’s a multiplying effect to this transition.

The world’s cities aren’t big enough to house this mass migration from rural to urban locations. That should create a steady underlying demand for steel. Here are three steel companies to consider as supply and demand work toward normalcy:

The Diversified Supplier

BHP Billiton plc (ADR) (NYSE:BBL) is a massive miner, with operations around the world. That said, it has been streamlining its business around iron ore (used to make steel), petroleum, copper, and coal. It has also been working on increasing efficiency. And, with low-cost mines and long reserve lives, the company is in good position to benefit as pricing normalizes.

Getting more out of the same resources, however, is an important push. For example, by optimizing conveyor belt systems it can increase throughput by around 10%. That means it can pull out and deliver 10% more of a given natural resource without making massive investments in new mines. The company believes there are small enhancements like this throughout its properties.

BHP Billiton plc (ADR) (NYSE:BBL) has continued to invest in its future, using peak earning years to buy assets while it had the money. That’s kept the top-line on a general upward climb over the past decade despite pricing weakness. The bottom-line, however, has been far more volatile, not uncommon for a commodity driven company. Dividends, meanwhile, have been increased annually for a decade.

The ADRs yield around 3.9%, which should interest investors looking for a miner with good assets and a history of returning value to shareholders. And long-term debt only makes up about 25% of the capital structure.

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