Beverage Updates: Green Mountain Coffee Roasters Inc. (GMCR) & Kelly Clarkson, Starbucks Corporation (SBUX)’s Food Appeal & Sodastream International Ltd (SODA)

Editor’s Note: Green Mountain Coffee Roasters Inc. (NASDAQ:GMCR), Starbucks Corporation (NASDAQ:SBUX), Sodastream International Ltd (NASDAQ:SODA)

Green Mountain Taps Kelly Clarkson to Promote Fair Trade Tie-In (
To many, Kelly Clarkson’s “My Life Would Suck Without You” could be a love song to their morning cup of joe. Clarkson is now paying extra attention to her java as Green Mountain Coffee Roasters Inc. (NASDAQ:GMCR) has brought her on to show support for the company’s Fair Trade campaign. The coffee company and parent of single-serve phenomenon Keurig is looking to get a leg up on competition by pushing its connection to Fair Trade farming; after all, it has been named the top buyer of fair trade coffee for the last three years by Fair Trade USA.

Green Mountain Coffee Roasters Inc. (NASDAQ:GMCR)

Starbucks turns to famed baker to improve brand’s food appeal (CBS News)
Something is brewing at Starbucks Corporation (NASDAQ:SBUX), and it’s not the coffee. For years, the java giant has struggled to prepare food that its customers find appealing. So last year, the company bought a bakery chain in San Francisco for $100 million. And now, the pressure is on for profits to rise. So now the company is turning to Pascal Rigo for a sales jolt. When Rigo mixes things up, it usually involves flour, sugar and plenty of butter. The baker, born in France, started the now-22-store La Boulange Bakery chain in San Francisco in 1999.

SodaStream: Where A Great Company Doesn’t Always Equal A Perfect Stock (Seeking Alpha)
Sometimes, there can be a big difference between a great company and a great stock. There are many examples in our market today where a name will fit into one of those categories, but not both. Today, I’m here to detail the curious case of SodaStream (SODA). The company that allows you make your own soda at home has been one of the best performing companies in recent years, but that hasn’t always translated into tremendous stock gains.

Green Mountain (GMCR) Plans to Open First Keurig Store in November (
Just in time for the holiday season, Green Mountain Coffee Roasters Inc. (NASDAQ:GMCR) announces the launch of the first Keurig Store. Slated to open in November 2013 in the Burlington Mall in Burlington, Mass., the Keurig Store is a unique retail destination offering consumers the opportunity to experience the leading single cup system like never before. As a true destination retail experience, Keurig Store shoppers will be able to interact with Keurig brewers and beverages from Keurig K-Cup, Keurig Vue, and Keurig Rivo systems, to determine the brewer and beverages that best match their lifestyle or gifting needs.

China to become No. 2 market for Starbucks (USA TODAY)
Americans who like to joke about having a Starbucks on every street corner soon may have an unlikely partner in on the joke: the Chinese. Early next year, China will replace Canada as the global coffee giant’s second-largest market, where Starbucks Corporation (NASDAQ:SBUX) plans to open its 1,000th store sometime before the end of 2013. As it expands in China – where Starbucks announced the opening of two iconic, flagship stores on Monday – Starbucks is experimenting both with the interior and exterior designs of its new stores in a bid to appeal to Chinese customers. “China is our ‘second home’ market outside of the U.S.,” says John Culver, Starbucks Corporation (NASDAQ:SBUX) Group President of China and Asia Pacific, in a phone interview.

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