Last year may have been one of the worst ones ever for big-box retailers. Shares of Best Buy Co., Inc. (NYSE:BBY), RadioShack Corporation (NYSE:RSH), and hhgregg, Inc. (NYSE:HGG) fell 50%, 78%, and 50%, respectively. It would make sense that this might be the case, as more and more people use these companies’ stores simply as a venue to test out new products, before going home to order them cheaper on Amazon.com, Inc. (NASDAQ:AMZN).
Things were bad enough that in early January, I told investors to stay away from Best Buy, even though it had experienced a slight rally. So far, I’ve been wrong. The stock has more than doubled so far this year. But let me explain why I still think you should stay away from the company’s shares.
Anatomy of a rally, in three phases
The first big bump Best Buy Co., Inc. (NYSE:BBY) got was at the beginning of the year. Holiday sales, especially through the company’s e-commerce site, were much better than expected. The site, in fact, was the third most visited, coming in behind only Amazon and Wal-Mart Stores, Inc. (NYSE:WMT).
After a relatively flat February, the good news continued in March. First, founder Richard Schulze decided to forgo a buyout offer — something investors actually liked. That was accompanied by an earnings release that showed positive comparable-store sales in the United States. And even though earnings were down from the year before, they were better than expected.
Finally, the company looked to pull a major coup when Samsung announced that it will open as many as 1,400 “Samsung Experience Shops” within existing Best Buy locations. The move makes a lot of sense for both companies. Samsung is able to gain a retail presence without having to build out its own stores, and Best Buy can capitalize on the popularity of Samsung’s phones by attracting more customers.
But what do things really look like over the long term?
Let’s be clear: Best Buy has made a lot of good moves lately. Not only were the company’s e-commerce success and its deal with Samsung encouraging, but it also wowed analysts with the success of its price-match policy.
Still, one needs to take a realistic look at where commerce is heading and where Best Buy Co., Inc. (NYSE:BBY) stands in the competitive field.
A distribution disadvantage
Let’s take Best Buy’s e-commerce success, for instance: It’s great to see that the company’s site was frequently visited during the holiday season. But even if Amazon.com, Inc. (NASDAQ:AMZN), its main competition for e-commerce, is forced to collect sales taxes — thereby lessening its competitive pricing — Best Buy is still at a huge disadvantage.
Sure, there are Best Buy locations throughout North America. But those are stores, and not warehouses or fulfillment centers. Stores alone could never meet the demands of distributing products that Best Buy customers buy online. It would cost billions to build out an infrastructure of fulfillment centers that could match Amazon.com, Inc. (NASDAQ:AMZN)’s — and I just don’t see the company making that investment.