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Apps For Consumers Influence The Success Of Apple Inc. (AAPL)’s Smartwatch

Apple Inc. (NASDAQ:AAPL) started to deliver its smartwatch to customers who pre-ordered the models earlier this month. A stat showed that more than a million Apple Inc. (NASDAQ:AAPL) watches were pre-ordered in the first weekend after its launch. Apple Inc. (NASDAQ:AAPL) had launched its smartwatch in many variants starting from a price tag of $349 and the top end variant pricing as high as $17000. Though many people expect that Apple Inc. (NASDAQ:AAPL) would be able to sell more of its sport version of Apple watch, which was priced at $349. But what does this Apple Watch have to help its consumers? General opinion is that the apps holds key to success of this Apple watch. CNBC’s Josh Lipton reported on CNBC about the apps by various companies for Apple watch that might help the device on its way to success.

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Lipton reported that Apple’s CEO Tim Cook has made a strong case for the tech giant’s new product. He said that Cook has emphasized the quality, precision and convenience of the smart watch. But, he added the success of the product cannot just be determined by the above mentioned qualities that Cook had emphasized during the launch of the device. He feels that apps in the device plays a bigger role in deciding the success of this device.

He said that Apple’s bench of developers is working on the background very hard to make the functionalities of this product to the next level. He said that there are already more than 3000 apps available for the watch. He pointed out that most of these apps target the consumer benefits. He pointed at some apps from big companies and even competitors like Microsoft Corporation (NASDAQ:MSFT) on the Apple watch.

“Things like Uber makes a lot of sense because Uber is a good example of really quickly you just want to request an Uber driver and then get back to whatever we are doing. You know, Yelp is another good example of an app that’s coming where you just want to quickly see what’s around you and get a recommendation,” an Analyst said.

Lipton pointed out that not just consumers, but big companies are placing big bets on Apple Watch to be a big success, especially in the workplaces. The idea is that these apps helps the professionals in increasing their work efficiency and stay better connected to the outer world. These kind of quick notifications to the wrist, when you don’t have your phone of tablets could help the consumers win some critical deals.

He talked about some tech giants creating apps for Apple watch which might help the professionals in the work. He said that, inc.  (NYSE:CRM) has made an app which helps users in getting real time updates and help them to see their dashboards. He said that even Apple’s biggest rival Microsoft has made an app that help the professionals control their powerpoint presentation using the watch.

He mentioned that in addition to work location benefits this also has some disadvantages which includes things like more notifications might distract the professionals and make them lose their concentration on the work. So care might be needed in order to decide what notifications are very critical and what is not so that the employees don’t get distraction with over notifications.

Disclosure: None

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