The Consumer Electronics Show (CES) that is currently happening in Las Vegas, Nevada unveiled a lot of consumer electronic devices. Among the unveiled devices are wearables by a lot of small and big companies. But how will these new products compete against Apple Inc. (NASDAQ:AAPL)’s Smartwatch which might hit the market in March. Daily Mail North America CEO, Jon Steinberg talked on CNBC about competition to Apple Inc. (NASDAQ:AAPL)’s watch. CNBC’s Jon Fortt also shared his views on Apple Watch.
Steinberg mentioned that the number of wrist and tracking devices launched at the CES is mind boggling. He said that he had seen atleast 5 or 6 devices launched in CES. Inspite of this huge reception for wearables from companies, he feels that Apple Inc. (NASDAQ:AAPL)’s Watch might crush all these products and nullify the competition.
Steinberg added that most of these devices launched were not cheap and carry a price tag of around $150 to $250. He said that most of these devices uses just the accelerometers and tracks the movement of the person wearing them. He pointed out that the functionality of these devices are limited in comparison to Apple Inc. (NASDAQ:AAPL)’s watch.
“[…] None of them are priced relatively that much cheaper. They are all at about a $150 or $250. If you are going to have a wearable and its debated how big that market is. I don’t know why you possibly buy one of this and all this basically do most of them are accelerometers. All they do really is track how much you move. Functionalities very limited. I think if you are going to buy one of these, its going to be Apple. Its coming out in March. I don’t see people buying these devices we are seeing at CES,” Steinberg said.
Fortt mentioned that smart wrist bands are available all over market and some off brand products are very cheap too. He added that most of these devices doesn’t use a good quality sensors, which doesn’t have heart rate monitor as well. He pointed out the belief that heart rate monitoring out of the wrist at an athlete level is not quite possible. But he said that if Apple Inc. (NASDAQ:AAPL) could satisfy athletes with its product for heart rate monitoring; it could make a point to the market.
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