Apple Inc. (NASDAQ:AAPL)‘s customers have nothing to worry about as far as the privacy of their data is concerned. CEO of the technology giant , Tim Cook revealed his thoughts, about the value of American citizens’ freedom, to Charlie Rose in an interview on Bloomberg.
In an age where our entire lives can be traced by the digital print we leave behind, companies like Apple Inc. (NASDAQ:AAPL) have a serious social responsibility. They need to protect our data and hence our privacy and freedom. It is interesting to know what the top management of these companies thinks about these issues.
When faced with the question of the balance between freedom, privacy and national security in US, especially in the context of the Edward Snowden case, Apple Inc. (NASDAQ:AAPL)’s CEO chose his words carefully.
“Well I think it’s a tough balance and I don’t think that the country or the government found the right balance . I think they aired too much on the collect everything side, and I think that the president and the administration is kind of committed to moving that pendulum back […],” said Cook.
He added that this line should be walked very carefully as we cannot just sit back and do nothing but if we are to act in a certain way we should thoroughly think and be prepared of the consequences.
How protected is our data with Apple Inc. (NASDAQ:AAPL) then? Cook explained that even even if Apple Inc. (NASDAQ:AAPL) was subpoenaed to reveal its customers text messages, the company wouldn’t be able to as they are all encrypted. Even Apple doesn’t have the key to this encryption. However, the question still remains as to whether the subscription companies operate by the same rules. There is no need to subpoena Apple if the same data can be retracted from your mobile service provider.
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