Apple Inc. (NASDAQ:AAPL)’s ‘Siri’ was a game changer for mobile, since its introduction in 2011. ‘Siri’ is an iOS application which acts as a personal assistant, navigator, etc for the iPhone, iPad, iPod users. As a competition to Apple Inc. (NASDAQ:AAPL), Google Inc (NASDAQ:GOOGL) came up with ‘Google Now’ and Microsoft Corporation (NASDAQ:MSFT) came up with its ‘Cortana’. Amazon.com, Inc. (NASDAQ:AMZN) is the latest to join the list and has launched its brand new personal assistant device ‘Echo’ which does not come into a phone, but comes as a separate device, which sits in the home and responds to the users questions and acts as his/her personal assistant. WSJ’s Personal technology Columnist Geoffrey Fowler talked on Fox Business about ‘Echo’ and how it can compete against ‘Siri’.
Amazon.com, Inc. (NASDAQ:AMZN)’s ‘Echo’ is an always on personal assistant, which sits in the room and responds to the users question and plays good music when the user asks to since it has a speaker as revealed by an advertisement. This device responds to the name ‘Alexa’. Fowler reviewed this product and wrote in his review “What ‘Alexa’ can’t answer far outweighs what she can. Her novelty wears off fast”.
Fowler thinks that ‘Alexa’ inside Amazon.com, Inc. (NASDAQ:AMZN)‘s ‘Echo’ device has a lot of work to do and it has a long way to go before it becomes perfect. This device looks like a Pringle size can and comes with a price tag of $200. ‘Echo’ has fabulous features like News, weather, alarms, timers, lists, Q&A’s and most importantly good music.
Fowler thinks that ‘Echo’ is different from other personal assistant’s in the market since it does not come inside a phone, but just sits in the house and can do some cool things. He feels that the coolest thing that this device can do is that it can play good music.
To get his product, the user need to get on the waitlist of Amazon.com, Inc. (NASDAQ:AMZN) and more importantly Amazon.com, Inc. (NASDAQ:AMZN) is not allowing anyone to write reviews of this product. Fowler feels that this is an early stage product and it does not did well with the game of jeopardy set up by him when compared to other personal assistants.
“Amazon is treating this like an early stage product. […] One thing that I did for my review is atop use of all of this personal assistance is we put to ask them trivia. So I set up a game of jeopardy, where I asked 20 questions from the official jeopardy quiz list to all of these, to Cortana, to Google now and to Alexa and she didn’t do very well on that. So Perhaps Amazon is waiting for her to improve her jeopardy skills,” Fowler said.
Out of 20 questions set up by Fowler, Apple Inc. (NASDAQ:AAPL)’s ‘Siri’ answered 17, ‘Google Now’ and ‘Cortana’ answered 16, but ‘Alexa’ answered only 5, which was very poor in comparison.
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