With a higher average selling price, and less market share than Google Inc (NASDAQ:GOOGL)‘s Android, Apple Inc. (NASDAQ:AAPL)‘s iOS posits an impression of an elite product, a somewhat crowned jewel when it comes to the world of mobile platforms. CNBC released a video where the two software platforms were compared across four different categories.
The categories used for comparison were global market share, brand loyalty, average selling price and a comparison of their respective stores for downloading Applications (Apps).
While Google Inc (NASDAQ:GOOGL)’s Android came out far ahead in terms of commanding a solid market share which was significantly higher than Apple Inc. (NASDAQ:AAPL)’s iOS, it had a considerably lower average selling price than Apple Inc. (NASDAQ:AAPL)’s iOS.
The numbers stood at 15.6% for Apple Inc. (NASDAQ:AAPL) and 78.4% for Google Inc (NASDAQ:GOOGL) in the market share category. Apple’s iOS sold at approximately three times the average selling price for Android, $657 compared with the paltry $254.
The revenues from the application stores of both software platforms had an interesting story with a twist. Although Google Play, Google Inc (NASDAQ:GOOGL)’s application store, had 45% more downloads than the App Store of its rival company, it was found lacking in terms of revenue generation. Apple Inc. (NASDAQ:AAPL)’s App Store brought in 85% more revenue.
These figures highlight the different market segments that the two companies are operating in. While Apple Inc. (NASDAQ:AAPL) is targeting customers who are willing to spend more for their gadgets, Google Inc (NASDAQ:GOOGL) seems to be more focused on reaching a larger market segment by keeping its price much lower. This is somewhat of a Prince and Pauper analogy. A luxury product versus a perhaps common place one.
In terms of brand loyalty the stats were not too far apart. Apple Inc. (NASDAQ:AAPL)’s operating system fared a little better at 84% as compared with Google Inc (NASDAQ:GOOGL)’s Android which had a brand loyalty of 78%.
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