Berlin is threatening to fine Google Inc (NASDAQ:GOOGL) with billions of dollars if the company doesn’t reveal its search algorithm. Russia Today revealed how European Comission’s continuing anti-trust investigation with respect to Google Inc (NASDAQ:GOOGL) has taken another turn.
Talking about what Google Inc (NASDAQ:GOOGL) could do to get its three times rejected proposal passed, German Justice Minister, Heiko Maas was quoted by Russia Today as saying that the success of the proposal depends on how transparent Google Inc (NASDAQ:GOOGL) ‘s search algorithms are.
Google is under the gun because it is alleged to prioritize its own services, such as Google Maps, YouTube etc. over products from other providers, according to Russia Today. Google’s executive chairman, Eric Schmidt was cited as categorically denying any such allegations.
Asking for the technology company’s search algorithm could also be seen as an attempt to topple the company from its unsurpassable position in European Search Engine Category. Russia Today mentioned that nearly 90% to 95% of all internet searches within the EU region are wired through Google Inc (NASDAQ:GOOGL).
Revealing its search algorithm would give competitors an unfair advantage and consequently reduce the company’s market share. Moreover, Google has also pointed out that disclosing the algorithm will invariably lead to more spam. This is because spammers will figure out how to get among the top search results. Owing to these circumstances, it is highly unlikely that the technology giant will adopt a very transparent stance with regards to its algorithm, but the figure of the fine levied, if it comes to that, will probably have a final say in this matter.
There is also another concern that has landed Google Inc (NASDAQ:GOOGL) in this pickle of a situation. According to Russia Today this is the company’s cooperation with National Security Agency (NSA). There have been reports that Google was involved in releasing personal data of European individuals to NSA officials.
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