Apple Inc. (AAPL)’s Apple Watch a Big Milestone for Tim Cook

The hard part for Apple Inc. (NASDAQ:AAPL) in making its first ever wearable is nearly over and on the horizon is the hard part of selling the long awaited Apple Watch, to a market place that in the recent past has showed signs of reservations. During an interview with CNBC Tennis legend Roger Federer questioned whether Apple Watch will have that of kind of an impact to disrupt the Swiss watch industry and whether it will live to the expectations of being another revolutionary product.


Apple Inc. (NASDAQ:AAPL) is entering a space that already has products from Samsung Motorola and LG that did not sell that well. Waiting to see the kind of features and capabilities on offer with Apple Watch should give it an advantage.

“It is a totally different approach, it is very interesting, and I haven’t actually felt it or tried it or heard that much about it, to be honest. I am actually curious to see how it is, if it is going to revolutionize the watches or not. I doubt it that it is going to have a big impact on the Swiss watch industry to be honest because I think it is totally separate from one another,” said Mr. Federer

Apple Inc. (NASDAQ:AAPL) has been in this situation before as most consumers did not care about computer tablets, but the Cupertino-based company made it count with the release of the iPad in 2010. The Apple Watch is a miniature computer and a milestone for current CEO, Tim Cook, as it will be his first major product launch since taking over from Steve Jobs.

There is no doubt that Apple Inc. (NASDAQ:AAPL) will find it a little bit challenging in breaking out of the niche product cycle with Apple Watch especially with consumers. It remains to be seen the number of people who will be willing to spend hundreds of dollars on a wearable that still needs compatibility with an iPhone.

Apple Inc. (NASDAQ:AAPL) would have loved people like Federer to be staunch supporters of Apple Watch, which is poised to act as a health and fitness tracker. But, it seems it is not receiving the same support as it would have loved as skepticism continues to mount.

“I don’t use any of these things and as I said I don’t quite understand how much you really need to know about these little things. How much energy you burn about how much spin you might put on the ball. I think it might be interesting to some people but at the end of the day I believe in hardware,” said Mr. Federer.

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