Apple Inc. (AAPL)’s App Store Had a Very Merry Christmas

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On any given day, the top 200 apps in Apple Inc. (NASDAQ:AAPL)‘s App Store account for roughly $5.4 million in revenues, according to research firm Distimo. Originally reported by Examiner, these totals are significantly higher than those received by Google Inc (NASDAQ:GOOG)‘s Play store, which “average about $680,000 per day for its top 200 apps.”

On Christmas Day in particular, Distimo (via Apple Insider) found that Apple’s App Store downloads increased by 87% over sales between Dec 1st and Dec 24th of this year. While this is to be expected, revenues also spiked by 70% compared to monthly averages.

Apple Inc. (NASDAQ:AAPL)

Doing a bit of back-of-the-envelope arithmetic between both studies, we can calculate that Apple Inc. (NASDAQ:AAPL)’s App Store should have made a little over $10 million from its top 200 apps on Christmas day, a boost that was also supported by industry-wide hardware gains.

According to data analytics firm Flurry, “more iPhones, iPads, Galaxy’s, Kindle Fires, and more, were activated than on any other day in history,” on Christmas Day. Here’s a segment from the report:

“Over this period [Dec 1st through Dec 20th], daily activations averaged around 4.0 million per day, with variance of a few hundred thousand in either direction per day. On Christmas Day, activations soared to more than 17.4 million, a 332% increase over the December baseline. By comparison, Christmas Day 2011 held the previous single-day record, having reached 6.8 million device activations. Christmas 2012 is more than 2.5 times larger than Christmas 2011”

That’s not all though; Flurry also grouped activations in terms of hardware. Continue reading on the next page…

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