Diversity is a battle that has not yet been won. Big tech companies have from time to time reiterated their commitment to the same. However, their talk has not translated into actions. Apple Inc. (NASDAQ:AAPL) CEO, Tim Cook, is the first to admit that they have not done enough to ensure gender equality in an interview to Mashable.
Tim Cook made a surprise appearance at this year’s WWDC Scholarship program. He reiterated that they will be making more outreach efforts to junior high, high school, and college women in an effort to get more women into technical courses.
The future of tech giant’s workforce should be diverse, according to Cook. The executive believes some of the best of products in the future will come from women. Even though the race to achieve, a more diversified workforce will cost some money. Cook remains confident that Apple Inc. (NASDAQ:AAPL) is up to the task.
Cook does not buy into the talk that women don’t want to be involved in tech. “I think, in general, we haven’t done enough to reach out and show young women that it’s cool to do it and how much fun it can be,” said Mr. Cook.
Encouraging ladies at a younger age should be a good start in getting most of them taking up some of the technical courses overly associated with men.
Apple Inc. (NASDAQ:AAPL) committing $10 million to the new Latina in Tech initiative is just but a glimpse of how committed it is to getting more women into tech.
However Apple Inc. (NASDAQ:AAPL) is far from delivering on its diversity promise. Men control almost 70% of its total workforce. Initiatives like the WWDC Scholarship program are expected to play a big role in the company’s push to attain a more diversified workforce.
Tech companies still have a long way to go to attain the required threshold in terms of diversity. Achieving the same overnight is a farfetched dream. But having people like Cook speaking out on the same should help.
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