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Apple Inc. (AAPL) Winning Here, Google Inc (GOOG) Struggles to Catch On

In the past, we have brought you quite a few stories about Apple Inc. (NASDAQ:AAPL) apps. For instance, we recently published a piece on the top 10 paid apps for iPhone 5. If you own an Apple iPhone, you are well aware that there is pretty much an app for everything.

Google Inc (GOOG)Fitness apps are all the rage at the present time. More people than ever before are interested in using technology, including their iPhone, as a means of shaping their body. This is something both Apple Inc. (NASDAQ:AAPL) and Google Inc (NASDAQ:GOOG) are well aware of.

While Apple continues to pick up the pace in this space within the app market, Google and other competitors are following further and further behind.

Strategy Analytics recently took a closer look at what is going on in this piece: Fitness Apps focus on iPhone and Wearable Tech

As you can tell by the title alone, this is good news for companies involved in both the smartphone and wearable tech markets.

Here is an excerpt from the piece, explaining how Apple is out in front and Google Inc (NASDAQ:GOOG) continues to struggle:

“The latest research from Strategy Analytics’ Application Ecosystem Opportunities (AEO) service, delves into Health & Fitness apps. While the iPhone has 17 apps from major sportswear brands, the other operating systems – Android, Blackberry and Windows – have a poor showing of large brand interest.”

At this time, Apple Inc. (NASDAQ:AAPL) has 17 apps from major sportswear brands. This puts the company well out in front of the competition.

Google Inc (NASDAQ:GOOG) is lagging behind with only seven. New Balance and Under Armour are currently ignoring the search engine giant altogether.

Adam Thorwart, Research Associate in the Application Ecosystem Opportunities research program, added the following:

“As well as integrating with sensors and other tech on the device itself, such as GPS location and music playback, sports manufacturers are increasingly creating apps which integrate with wearable technology such as Nike’s FuelBand. The apps are typically free; this strategy is all about keeping the user engaged with the brand. Additional sensors on wearable devices allow for better performance tracking for end users, integrating the sports brand’s app into their daily fitness routine.”

Apple Inc. (NASDAQ:AAPL) will continue to do its thing, as major sportswear brands appear to be interested in what they have to offer. Google Inc (NASDAQ:GOOG), on the other hand, will have to change its approach.

Check out the graph on the next page for a better idea of how these two companies stack up.

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