Carl Icahn has refuted reports appearing in the Wall Street Journal suggesting that Apple Inc. (NASDAQ:AAPL) shelved plans for a TV set a year ago. The Journal had reported that the hardware giant had decided to do away with plans for a TV service after failing to make a breakthrough on features for a branded television set. With Icahn controlling 53 million shares of Apple stock, CNBC contributor Dan Nathan believes it would be right to take the billionaire investor by his word and not the Wall Street Journal.
Icahn expects Apple Inc. (NASDAQ:AAPL) to introduce an ultra-high-definition television next year even as talk continues that the company is also looking to develop a driverless car. Talk about an Apple TV erupted in the middle of 2000’s after Apple unveiled its first set-top box for streaming videos.
“ [..] I actually think that Apple Inc. (NASDAQ:AAPL) will do something on the TV, I think next month when we have this worldwide developers forum they are going to focus a lot on this TV service,” said Mr. Nathan.
Apple TV service might come out different from what people expects according to Brian Kelly who believes the company might launch a software type of a platform with a TV service in it
“If they are going to do TV it is going to be a TV as a service or a car as a service. They are going to do all these as a software type of a platform kind of similar to all the apps that they have. [..] I don’t think that Carl knows anything more than anybody else out there,” said Mr. Kelly.
There are reports that Apple TV plans were struck down because of an initial poor image quality that the executives felt was not good enough for the market. Concerns had also been raised on the amount of power the TV set was set to consume based on the amount of features it was to come with.
Steve Grasso believes the Journal may have some truth on Apple Inc. (NASDAQ:AAPL) shunning Apple TV project reiterating that it will be impossible to upgrade a TV set each year as they have always done with the iPhone.
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