Apple Inc. (NASDAQ:AAPL) is set to reinvent the way people watch TV just the way it reinvented the PC and the smartphone industries. The Cupertino-based company is on the brink of launching a $30-$40 streaming TV service which Fox Business, Neil Cavuto, believes is a little bit expensive considering there are other cheaper options carrying more channels.
The service is to be launched this fall, Apple Inc. (NASDAQ:AAPL) having already inked a streaming agreement with HBO on an upcoming streaming service for Apple TV. Apple’s subscription package could offer as much as much as 25 channels from major broadcasters but not NBCUniversal.
“What the tech is Apple Inc. (NASDAQ:AAPL) doing? Bringing that kind of a price gap to everybody attention? Maybe to get customers to see the value in everything Apple touches whether it is something for your wrist as you walk around or something to watch when you are tooling around,” said Mr. Cavuto.
One could argue that Apple Inc. (NASDAQ:AAPL) is late into the streaming business as there are other players offering the same services at relatively cheaper prices. Digital Trends Staff writer, Malarie Gokey, however, notes that Apple is never perturbed with getting late into a space, which it believes has the potential to become a success in the long term.
“I think that Apple Inc. (NASDAQ:AAPL) is doing a great thing here, I mean internet TV is just taking over. I mean look at Sling TV they are adding networks left and right. [..] Apple is typically late to the parade. They are the ones who re-packages what everyone is trying to do and they make it very appealing and that’s why customers end up going for it,” said Mrs. Gokey
Apple Inc. (NASDAQ:AAPL) will likely target households that have stopped subscribing to cable as people continue to favor watching content online. The service is to be offered on iPad’s, iPhones, and Apple TV set top box. The Package would likely include channels from ESPN, CBS Corporation (NYSE:CBS) and Twenty-First Century Fox Inc (NASDAQ:FOXA) with the possibility of NBC channels being excluded as Apple and Comcast Corporation (NASDAQ:CMCSA) are believed to be entangled in a standoff.
Gokey believes the exclusion of NBC channels will not in any way affect Apple TV service popularity considering the kind of other programs that will be on offer, from other channels and most importantly a sporting portfolio from ESPN.
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