Did you ever wish you could bring up broadcast TV on your tablet or smartphone? The game is on, and you’re nowhere near a sports bar. You gotta catch your favorite local news show — poolside. Or maybe you’re stuck on a homebound commuter train, missing that new ABC sitcom you forgot to tell your DVR about.
Aereo just might be the tool you need — if the controversial service survives the next couple of years.
What is this thing, anyway?
The service grabs regular broadcast signals off the air, using one tiny antenna per customer, and translates them into digital streams. For $8 a month, you can then access local broadcast TV content online or record shows in a cloud-based DVR (think TiVo, without the set-top box).
Whether recorded or live, Aereo streams can be viewed in popular Web browsers or via special apps on your Apple Inc. (NASDAQ:AAPL) iPhone or iPad. No support yet for popular Android devices, but Aereo is reportedly working on that.
Aereo is small but expanding, jumping from just New York City to also cover Boston and Atlanta so far. The entire state of Utah joins the club later this month, followed by three cities in Texas and Florida in September. The company aims to serve 22 markets by the end of the year.
The push into Dallas seems particularly timely, given that local cable provider Time Warner Cable Inc (NYSE:TWC) has blacked out CBS Corporation (NYSE:CBS) from its cable network because of a contract dispute.
Aereo could become a handy alternative to buying rabbit-ear antennas for your Under the Dome fix in affected markets like Dallas and New York. Market watchers report that pirate downloads of Dome episodes more than doubled in affected markets this week. (Not that piracy is terrifying media gurus anymore, given the free marketing that follows. Still, pirates are supposed to be scary.)
I’d be curious to hear whether Aereo sign-ups in the Big Apple Inc. (NASDAQ:AAPL) spiked when the CBS Corporation (NYSE:CBS) blackout started. A legit service should trump the piracy urge at least some of the time. You don’t hear the RIAA complaining about rampant piracy now that Apple Inc. (NASDAQ:AAPL)’s iTunes and a plethora of streaming music services play an Aereo-like role in the music market.
There’s disruption in the air, folks.
Can I invest in this disruptive model?
Sounds like the bee’s knees, right? If you’re still into over-the-air TV stations with local weather and news, Aereo provides a Swiss army knife to help you consume your favorite content in a modern way.
The company isn’t publicly traded, but the consortium of backers includes Barry Diller’s IAC/InterActiveCorp (NASDAQ:IACI). If this thing takes off, IAC/InterActiveCorp (NASDAQ:IACI) would be a big winner.
Unfortunately, that’s a big “if.”
The broadcasters that provide Aereo’s signals don’t like the retransmission idea at all. The company expected this, and the cumbersome architecture of providing one antenna per user was designed to work around the problem.
Aereo isn’t splitting one input into thousands or millions of billable streams, the way a cable provider would. This is your antenna, and you should be able to watch its content however you like — it’s not a “public performance.”
But that’s just empty semantics, if you ask the content providers. Doesn’t matter if you’re serving a million customers with a million antennas or just one — the end result is the same and Aereo is trampling on the broadcasters’ copyrights. The darn thing is pulling eyeballs away from traditional TV sets, is not a legit business, and should not exist.
So Aereo has been met with lawsuits in every new market, asking the courts to shut the service down. So far, district and appeals courts have overwhelmingly sided with Aereo’s view.