Competition in the wearable space is heating up after Fitbit reiterated it was ready to go all the way alone, without Apple Inc. (NASDAQ:AAPL)‘s assistance. A sour relationship has been brewing after it emerged Apple had removed Fitbit products from its retail stores as well as iOS App Store.
The bone of contention has been Fitbit’s refusal to integrate with Apple’s Healthkit data-sharing platform. Fitbit is seen as a major player in the wearables landscape having already developed trackers that can count steps as well as track sleep. The fact that HealthKit is not compatible with Android platform is another concern for Fitbit of which Apple Inc. (NASDAQ:AAPL) is unlikely to change anytime soon.
Tension between Apple Inc. (NASDAQ:AAPL) and Fitbit begun in September when Apple announced that it is to unveil its Smartwatch sometime next year. The device is expected to feature most of the tracking features that Fitbit currently offers meaning the two companies will in one way, or another be competing against each other, instead of partnering in the space.
Apple’s iWatch will also come with a colored screen with a heart rate monitor and a deep integration of the iPhone OS, some of the features that currently lack in Fitbit’s lineup. Fitbit is shying away from integrating with Apple Inc. (NASDAQ:AAPL) stating that missing out on Android users will limit access of products to mass-audience. While Apple has been signing up other app and wearable makers like WebMD and Jawbone, Fitbit has been busy unveiling its new line of products.
Fitbit timed the release of its wearables Charge and Charge HR that go for $130 and $150 at a time when people are willing to fork out high-prices for wearables. Fitbit also unveiled a $250 Smartwatch, PurePulse that monitors the heart rate.
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