Apple Inc. (AAPL) Planning To Re-Invent TV with Streaming Service This Fall

Apple Inc. (NASDAQ:AAPL) is in the process of finalizing deals for its online television service that is to be launched this fall according to the Wall Street Journal. The Cupertino-based company has reportedly held talks with programmers with a view of offering a slimmed down bundle TV network. The iPhone maker is reportedly planning to launch a television service with 25 channels anchored by broadcasters from ABC, CBS Corporation (NYSE:CBS) and Fox while being made available on Apple devices.

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No talks have been held with NBC Universal because of a fallout between Apple Inc. (NASDAQ:AAPL) and the owner of NBC Universal parent company Comcast. Apple is however pushing for a large on-demand library that will likely leave other smaller networks. As early as last year Apple was in talks with Comcast Corporation (NASDAQ:CMCSA) over a potential deal to work together on a streaming television platform.

Talks collapsed on Apple Inc. (NASDAQ:AAPL) realizing that Comcast was stringing it along while remaining focused on popularizing its own X1 Web-enabled set-top box. One media executive notes that it might be difficult for Apple to launch a popular service that can command mass following without including NBC Universal channels.

Some of the companies that the hardware giant has held talks with include Walt Disney Co (NYSE:DIS) and Twenty-First Century Fox Inc (NASDAQ:FOXA) among other media companies. The idea is to offer consumers a ‘skinny’ bundle that has channels like CBS ESPN FX. There is already speculation that Apple may offer the service for about $30 to $40 a month with the service set to be announced in June for launching in September.

It is not the first time that speculation has erupted over Apple Inc. (NASDAQ:AAPL)’s push into the content industry. The Cupertino-based company has had on and off talks with media outlets for years with a view of creating its own subscription TV service to be delivered over the internet. Many of the earlier proposals were considered radical and consequently failed.

Apple has already accrued some momentum on its latest push, having inked an agreement with HBO   for the streaming of content on Apple TV. Apple Inc. (NASDAQ:AAPL) is entering the television industry at a time of increased competition in Internet TV services as companies continue to look for unique ways of targeting cord cutters. Sony Corp (ADR) (NYSE:SNE) already has an eye on the space with the launch of a streaming service of its own.

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