Apple Inc. (NASDAQ:AAPL) and Nokia Corporation (ADR) (NYSE:NOK) are on other sides of a handset sandwich in the smartphone space. Apple has been a market standard-bearer in terms of numbers and quality of handsets, though Samsung Electronics Co. Ltd. has moved aggressively to be the market-share leader in handsets running the Android operating system by Google Inc (NASDAQ:GOOG) .
With Android and iOS using up more than 92 percent of the overall market, there is not a whole lot of room for Nokia and its Windows Phone operating system by Microsoft Corporation (NASDAQ:MSFT) to gain any traction.
But could Nokia leverage this current piece of news to its potential customers on iOS or Android devices, it could certainly help Nokia gather more market share than the 3.5 percent it currently owns. When it comes to smartphone customer satisfaction, Nokia Corporation (ADR) (NYSE:NOK) is right on par with the two big boys, Apple Inc. (NASDAQ:AAPL) and Samsung.
In the latest annual report of the American Customer Satisfaction Index (ACSI), Apple is once again the leader among satisfied customers with an overall index score of 81, thought that was down two points from 2012. Motorola Mobility, which is now a subsidiary of Google and runs the Android platform, came in with a 77, which was four points better than previously.
Samsung, the market leader in Android handsets, reported a 76 in the index which was a three-point rise from the previous year, while Nokia Corporation (ADR) (NYSE:NOK) improved one point to 76. The overall index score for the entire cell phone sector was 76, up two points from a year ago – with Research In Motion Ltd (NASDAQ:BBRY) at the bottom of the list with a 69.
Samsung and Nokia Corporation (ADR) (NYSE:NOK) have both tied their previous best in the survey, which might bode better for Nokia than for Samsung in that Samsung’s Galaxy sIII was praised when it came out a year ago, and the S4 has gone to another level, yet Samsung did not do better than the 76 it achieved in 2010.
Meanwhile, Nokia may be looking positive as its score went up as it introduced a new line of smartphones handsets in the last six months, which may indicate that customers could be receiving the Lumia handsets more favorably than those Samsung fans have. embraced their Galaxy devices.
What are your thoughts about this survey and what do you think it could mean for Apple Inc. (NASDAQ:AAPL) and Nokia Corporation (ADR) (NYSE:NOK) in the U.S. market since they are No. 2 and 3 in market share right now? Give us your feedback in the comments section below.