Dear Valued Visitor,

We have noticed that you are using an ad blocker software.

Although advertisements on the web pages may degrade your experience, our business certainly depends on them and we can only keep providing you high-quality research based articles as long as we can display ads on our pages.

To view this article, you can disable your ad blocker and refresh this page or simply login.

We only allow registered users to use ad blockers. You can sign up for free by clicking here or you can login if you are already a member.

Apple Inc. (AAPL) Maps Not Like Google Maps, in a Bad Way?

Apple Inc. (NASDAQ:AAPL) made the bold decision to dump the Maps application created by Google Inc. (NASDAQ:GOOG) as a result of the ongoing rivalry between the two companies. While Google has had a very good and well-used Maps feature that was very popular on previous iPhones, Apple decided it wanted to go in a different direction and kick Google out of its ecosystem. In order to replace that feature, Apple decided to develop its own proprietary maps application. But is it an apple-to-apple comparison between the two, so to speak?

The Next Battleground for Apple Inc. (AAPL) and Google Inc (GOOG)?

According to a couple people who know the Apple Inc. (NASDAQ:AAPL) mapping application pretty intimately say, however, that Apple’s program is not like the Google Inc. (NASDAQ:GOOG) Maps app – in a bad way, they say.  One insider says that Apple Inc. (NASDAQ:AAPL) has partnered with TomTom to use its mapping platform, and that one has not received rave reviews, to say the least.

“Apple went out and partnered with the weakest player,” said Noam Bardin of Waze, a mapping startup which had been a data partner of Apple in the early days of iOS 6 work. “What’s going to happen with the Apple maps, is that you’re literally not going to find things. When you do find them, they might be in the wrong place or position geographically. And if you do have it, the route to it may not be the optimal route.”

Another review from an Apple Inc. (NASDAQ:AAPL) device repair shop, noted that the application seems to use Yelp keywords rather than Google Inc. (NASDAQ:GOOG) keywords in order to find things on maps. Josh Carr said that when he typed in “iPad repair,” no results showed up = though his shop was in the map area. “Maps didn’t know what to do with it because it’s not an address, business name, or Yelp category. My brain hurts just trying to grasp the stupidity.”

Not exactly a glowing report, even coming from an Apple Inc. (NASDAQ:AAPL) loyalist. As mapping seems to be one of the more popular services on an iPhone (and many smartphones in general), having a poor mapping application might be a factor in determining the right smartphone for a user. Perhaps a rapid improvement of that app would be in order, though how it will affect sales may not be significant for investors in Apple stock like hedge-fund manager Chase Coleman of Tiger Global Management LLC.

DOWNLOAD FREE REPORT: Warren Buffett's Best Stock Picks

Let Warren Buffett, George Soros, Steve Cohen, and Daniel Loeb WORK FOR YOU.

If you want to beat the low cost index funds by 19 percentage points per year, look no further than our monthly newsletter.In this free report you can find an in-depth analysis of the performance of Warren Buffett's entire historical stock picks. We uncovered Warren Buffett's Best Stock Picks and a way to for Buffett to improve his returns by more than 4 percentage points per year.

Bonus Biotech Stock Pick: You can also find a detailed bonus biotech stock pick that we expect to return more than 50% within 12 months.
Subscribe me to Insider Monkey's Free Daily Newsletter
This is a FREE report from Insider Monkey. Credit Card is NOT required.