When it comes to smartphone internet traffic in North America, the Apple Inc. (NASDAQ:AAPL) iPhone is top dog. While this may be true, it should go without saying that usage rates are not the same from one state to the next.
Chitika Insights recently examined iPhone usage rates by state. Here is how they did it:
“Chitika Insights analyzed a sample of hundreds of millions of U.S.-based iPhone ad impressions accessed via Chitika’s Cidewalk mobile ad platform.”
Note: the data was compiled from December 25, 2014 through December 31, 2014.
In an overall sense, Apple Inc. (NASDAQ:AAPL) usage rates vary from one state to another, with no direct correlation with population or geography. That being said, Chitika dug a bit deeper and found that usage rates do correlate with population density and education level.
A Closer Look at the States
The highest share of smartphone traffic from iPhone users is in Alaska, with this state checking in at 65.5 percent. Montana comes in second place with 60.1 percent, followed by Vermont at 59.4 percent, and Mississippi at 58.7 percent.
While Apple Inc. (NASDAQ:AAPL) iPhone usage rates may be high in these states, there are some on the other end of the spectrum. New Mexico has the smallest percent of smartphone traffic from iPhone users at 40.5 percent.
In an overall sense, this information proves that the iPhone is the top smartphone in the United States when measured by internet traffic. Chitika’s study added the following:
“On the whole, the data set reinforces the impression that Apple’s iPhone is a significant source of smartphone Internet activity across the United States. However, the range of usage rates between different states can assist marketers when crafting regional strategies based on these broader user base characteristics.”
There is not much historical data to pull from, so it is hard to know which states have been trending in which direction. In the years to come, however, it will be interesting to watch usage stats to get a better idea of where the iPhone is becoming more and less popular.
If nothing else, this is good news for Apple Inc. (NASDAQ:AAPL) as its shows just how popular its iPhone is in every state throughout the country.