Cupertino-based Apple Inc. (NASDAQ:AAPL) is giving some companies early access to its Apple Watch that is to be unveiled in April according Bloomberg in a secret lab shut from communication with the outside world. Facebook Inc (NASDAQ:FB) is one of the companies that has reportedly spent a number of weeks at Apple secret lab working on the Smartwatch to fine tune its apps.
Apple Inc. (NASDAQ:AAPL) is expected to shed more light on its first wearable at the upcoming March 9 event having gone to great lengths to keep the gadget under wraps. Bloomberg reports that people entering the lab are barred from carrying even the basic of things like a paper or even a tablet. Internet access is also blocked in the lab.
Companies with the access to the room like Facebook have reportedly been forced to bring a source code of their apps on a computer hard drive that can’t leave Apple Inc. (NASDAQ:AAPL)’s headquarters upon testing. The stakes are high for Apple’s first product after iPad in 2010 with sophistication of the apps expected to be critical in wooing buyers in a space that already has products embedded in. Apple Watch tools and apps are expected to determine a great deal how customers will use it and whether it will be a hit like iPhone 6 in terms of sales.
Apple Inc. (NASDAQ:AAPL)’s smartwatch is to be paired with an iPhone to function properly and fully and anything less than seamless integration may dent its popularity when compared to other products already in the market. Apple’s stock has rallied in the market to record highs buoyed by optimism about the potential of its products in terms of sales.
Analysts expect Apple Inc. (NASDAQ:AAPL) to ship up to 14 million units in the first fiscal year according to average estimates surveyed by Bloomberg. Researcher Strategy Analytics expects Apple to accumulate as much as 55% of global Smartwatch sales this year with total shipments expected to clock highs of 28.1 million units from 4.6 million in 2014.
A big challenge with Apple Watch will be getting developers to develop applications that are useful without being annoying. The Cupertino-based company is asking the developers to develop apps that cannot be used more than 10 seconds as one of the ways of sustaining the gadgets battery life.
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