Dear Valued Visitor,

We have noticed that you are using an ad blocker software.

Although advertisements on the web pages may degrade your experience, our business certainly depends on them and we can only keep providing you high-quality research based articles as long as we can display ads on our pages.

To view this article, you can disable your ad blocker and refresh this page or simply login.

We only allow registered users to use ad blockers. You can sign up for free by clicking here or you can login if you are already a member.

Apple Inc. (AAPL): How’s It Still Selling So Many Old iPhones?

Over the past two quarters following the release of the iPhone 5, Apple Inc. (NASDAQ:AAPL) has been caught off guard by surprisingly strong demand for the iPhone 4. The company doesn’t disclose specific product mix data, but management has acknowledged that the iPhone 4 has been in high demand.

Apple Inc. (AAPL)Last quarter, Tim Cook acknowledged that the iPhone 4 was among numerous products facing supply constraints, saying the “iPhone 4 was actually in constraint for the entire quarter and sales remained strong.” The other products that were having a tough time keeping up with demand were new devices like the iPad Mini and iMac, whereas the iPhone 4 was initially released in 2010. The iPhone 4’s production chain is mature at this point, so the only reason it would be short is if Apple Inc. (NASDAQ:AAPL) was truly caught off guard.

This quarter, the iPhone 4 is seeing “significant interest” in China, as Apple Inc. (NASDAQ:AAPL) has implemented several initiatives to make it more affordable and appealing to first-time smartphone buyers. CFO Peter Oppenheimer attributed the decline in iPhone average selling prices to “an increase in the iPhone 4 mix.”

Investors also know that half of the 4 million iPhones that Verizon Communications Inc. (NYSE:VZ) just activated were older iPhone 4 and iPhone 4S models, the same 50/50 split as the 6.2 million iPhones activated the quarter before. That’s over 5 million older iPhones sold on Big Red’s network over the past two quarters, demonstrating pent-up iPhone demand at the $0 and $100 subsidized price points.

In the fast-paced smartphone market, three years is an eternity. How is Apple Inc. (NASDAQ:AAPL) still selling so many three-year-old iPhones?

On paper, the iPhone 4 has inferior technical specifications to nearly all the newer devices available for competing platforms at the same price point. Strong iPhone 4 sales speak to the strength of Apple Inc. (NASDAQ:AAPL)’s platform and ecosystem.

Apple is the only smartphone OEM that can effectively shift focus away from pure specs (although not entirely) — a war that other commoditized vendors are forever destined to wage. Instead, Apple Inc. (NASDAQ:AAPL) conveys a value proposition that includes a differentiated software platform, strong complementary content offerings, and higher levels of customer service and satisfaction.

For all of these reasons, a respectable number of consumers ignore the larger displays, faster processors, and speedier data connections of newer devices and are going with an aging iPhone. No other smartphone maker could sell such an old device this well.

The article How Is Apple Still Selling So Many Aging iPhones? originally appeared on

Fool contributor Evan Niu, CFA, owns shares of Apple and Verizon Communications (NYSE:VZ). The Motley Fool recommends Apple. The Motley Fool owns shares of Apple.

Copyright © 1995 – 2013 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.

DOWNLOAD FREE REPORT: Warren Buffett's Best Stock Picks

Let Warren Buffett, George Soros, Steve Cohen, and Daniel Loeb WORK FOR YOU.

If you want to beat the low cost index funds by 19 percentage points per year, look no further than our monthly newsletter.In this free report you can find an in-depth analysis of the performance of Warren Buffett's entire historical stock picks. We uncovered Warren Buffett's Best Stock Picks and a way to for Buffett to improve his returns by more than 4 percentage points per year.

Bonus Biotech Stock Pick: You can also find a detailed bonus biotech stock pick that we expect to return more than 50% within 12 months.
Subscribe me to Insider Monkey's Free Daily Newsletter
This is a FREE report from Insider Monkey. Credit Card is NOT required.