Apple T-Mobile Deal: For Apple Inc. (NASDAQ:AAPL), there is nothing better than the ability to offer its iPhone to a growing audience. This is why the Cupertino based company invests a lot of time into its relationships with wireless carriers.
Could a recent deal between Deutsche Telekom (XETRA: DTE)’s T-Mobile and MetroPCS bring even more customers to Apple? Or is it possible that this merger could backfire, leaving Cupertino out in the cold?
In the official release by T-Mobile, President & Chief Executive Officer John Legere let his excitement show through:
“The combination of T-Mobile and MetroPCS creates an even stronger disruptive force in the U.S. wireless market. Together, as America’s Un-carrier, we’ll continue our legacy of marketplace innovation by tearing up the old playbook and rewriting the rules of wireless to benefit consumers.”
Of course, it was not long until the release discussed Apple Inc. (NASDAQ:AAPL)’s iPhone and what it could do for its new customer base.
But what exactly does this mean for Deutsche Telekom (XETRA:DTE)’s T-Mobile and Apple?
In short, T-Mobile is looking for a way to gain market share in a crowded carrier industry in the United States. At this time, the company is the fourth largest carrier trailing AT&T, Verizon, and Sprint.
With the addition of nine million MetroPCS customers, T-Mobile is now sitting on a customer base of roughly 43 million.
For the sake of this article, let’s take a look at the new nine million.
Before the merger, these people did not have access to the Apple Inc. (NASDAQ:AAPL) iPhone. While they had some solid options, including those powered by the Android operating system, from the likes of Samsung, many coveted an iPhone.
With this merger, the wait is soon to be over. While the two companies plan to run as separate brands for the time being, at some point a complete merger is likely to take place.
Starting today, T-Mobile US will be trading on the New York Stock Exchange under the ticker TMUS.
Best yet for Apple Inc. (NASDAQ:AAPL), the tech giant doesn’t have to do much more work. It is safe to say that most MetroPCS subscribers are more than familiar with the iPhone and what it brings to the table. All they really wanted was a chance to stick with carrier, all the while using an iPhone to do so.
From past experience, we know that T-Mobile is more than willing to do whatever it takes to push out the Apple iPhone. Now that nine million additional customers are in the fold, it will be interesting to see if the nation’s fourth largest wireless carrier ramps up its marketing.
On the next page, you can watch a video of T-Mobile CEO, John Legere, speaking the merger: