Apple Inc. (AAPL): Here’s What iOS 7 Needs

With Apple Inc. (NASDAQ:AAPL)‘s Worldwide Developers Conference, or WWDC, just weeks away, investors should start pondering what the company has in store for the next version of iOS. This year may potentially mark a dramatic shift in Apple’s mobile platform, as design chief Jony Ive will get a chance to make his mark.

Not only is iOS overdue for an aesthetic makeover, in favor of a cleaner and more modern look, but I also believe that Google Inc (NASDAQ:GOOG) Android has surpassed iOS in numerous core interface elements.

You can’t overstate the importance of iOS: Devices running iOS drive over 70% of Apple Inc. (NASDAQ:AAPL)’s revenue. Here are three things Apple needs in iOS 7.

1. Better notifications
Apple Inc. (NASDAQ:AAPL) brought a notification center in iOS 5, originally released in 2011. Prior to that, Apple took much criticism for its annoying pop-up approach, which constantly disrupted workflow whenever a notification arrived. For what it’s worth, Apple mostly replicated Android’s approach in the notification center, which is pulled down from the top of the screen.

However, in the nearly two years since, Apple Inc. (NASDAQ:AAPL)’s notification system is unrefined and crude. Notifications are bundled by application, and users can only dismiss them all-or-nothing. Even dismissing them requires two manual steps, while in Android each notification can be individually swiped away intuitively. Android also offers quick access to settings in the notification center.

Android’s notification center is nearly a perfect implementation, and Apple Inc. (NASDAQ:AAPL) wouldn’t be wrong to further replicate it.

2. Better lock screen
The lock screen is another area of potential improvement. Apple has patented its characteristic slide-to-unlock (even though this was invalidated in Germany), so it may be hesitant to discard the usage so readily. Apple Inc. (NASDAQ:AAPL) has slowly added minor new features to the lock screen, such as quick access to the camera, over the years.

There are still some improvements that Apple could add here, though, such as displaying pertinent information or additional shortcuts.