There’s been a period in which tech companies tried to integrate as many functions in their devices as possible to offer consumers more usage opportunities. So, watches have been the first items to be forgotten as time can be seen on every phone, personal computer, tablet and so on. Apple Inc. (NASDAQ:AAPL) is trying to get them back in fashion through its Apple Watch. However, these new devices don’t enjoy that much popularity among teens in the US, according to CNBC.
“The Interest in iWatch was modest at best, and I think what’s really going on, what’s driving that 16% number, 16% of the teens in the US said that they’re interested in the iWatch. What’s driving that is teens don’t wear watches and I think there’s a structural shift that needs to happen,” stated Gene Munster of Piper Jaffray.
The survey on Apple Inc. (NASDAQ:AAPL)’s watches was performed by Piper Jaffray throughout the period of August 25 – September 30. It’s an unpleasant finding, but it need not be that important as most of teenagers in the US have already at least one of Apple Inc. (NASDAQ:AAPL)’s products. The new watch was probably intended to fit mostly adults.
“This data needs to be taken in the context of how investors think about this and, I think, investors have modest expectations right now about the watch and adults are going to be the primary buyers. The real value of it is going to be developed as developers build applications for it,” said Gene Munster.
If this is the case, Apple Inc. (NASDAQ:AAPL) can still reap an enormous amount of profits out of the watches to the delight of investors. However, it’s unclear in what circumstances a smartwatch would be preferred to a smartphone, even with all the applications and utilities embedded within. In any case, Apple Inc. (NASDAQ:AAPL)’s stock is still expected to grow in value with or without the Apple Watch’s contribution.
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