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Apple Inc. (AAPL) Got a Hack of a Surprise

It’s been the main topic in many articles and interviews so far and it continues to be as Apple Inc. (NASDAQ:AAPL) is facing criticism regarding the security of the backed-up data stored on iCloud. Daisuke Wakabayashi of The Wall Street Journal, presented on CNBC Tim Cook’s, Apple Inc. (NASDAQ:AAPL)’s CEO, comments on the proceedings regarding the matter.

Apple Store on 5th Avenue, New York City

An official announcement claimed that in about two weeks new upgrades to security are about to be implemented, but this raises further questions like: why haven’t those updates been previously deployed? Apple Inc. (NASDAQ:AAPL) is currently trading at a value near $98.5, about $5 lower than a couple of days ago, when the news about the attacks went mainstream.

“I think they walked the fine line, I think, they don’t want to say: look, it was our fault, but wht they want to do is come out and say: ‘look, we’re going to do more to notify people about when there are changes to your account, so that if something does happen to your account you can be notified more quickly and you can take action more quickly’ […],” said Mr. Wakabayashi.

Apple Inc. (NASDAQ:AAPL) already had a two-step verification service that would have prevented the scandal, but it requires to be activated and many users refrained from doing so. Besides, this authentication process does not prevent anybody from downloading the content on your iCloud, but it does make this a very unlikely case, i.e. it would have dismissed the possibility of multiple guesses for the security questions.

The latest security measure to be taken by Apple Inc. (NASDAQ:AAPL) and the one that promises to end these kind of sordid events is Touch ID, which uses one’s fingerprint as a password for any purpose. The same technology will be fundamental in the new payment system designed by the tech giant and will also save customers the need to remember passwords. But again, do not forget to get informed and properly activate these latest security updates.

Disclosure: none

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