When it comes to Apple Inc. (NASDAQ:AAPL), its revolutionary products and its iconic founder, Steve Jobs, have usually been the places where the media has shone its spotlight. The curious case of Apple Inc. (NASDAQ:AAPL) stock itself, however, is almost as interesting. For the past decade, it has defied gravity, climbing up 5,825%. But the most intriguing part of the Apple Inc. (NASDAQ:AAPL) stock story began with Jobs’ death in 2011, and it carries on to the stock’s confrontation with the Law of Large Numbers today. A close look at the stock’s story reveals just how mad the market really is.
An expectation for perfection
“Apple is a normal company. Why does the public constantly expect them do the impossible?” vented Slashdot commenter “pi radians” more than a decade ago. The quote was buried in a discussion forum titled “Apple releases iPod,” dated Oct. 23, 2001. At an invitation-only event, Apple Inc. (NASDAQ:AAPL) had just released its new MP3 player.
Little did pi radians know that Apple Inc. (NASDAQ:AAPL) was just getting revved up. The company, and Apple Inc. (NASDAQ:AAPL) stock, surely went on to do the impossible, blowing away investor expectations. The iPod dominated the MP3 player market and was the driving force in the decline of the CD.
As Apple continued to astound consumers, Apple stock followed suit. The stock rode the waves of one successful product launch after another, including the iPod Mini in 2004, the iPod Touch and iPhone in 2007, and the iPad in 2010. An investor who bought $1,000 in Apple shares 10 years ago would have almost $6 million today.
Two years of Apple stock madness
Then, on Aug. 24, 2011, Jobs resigned from Apple, as his illness made it impossible for him to “meet [his] duties and expectations as Apple’s CEO.” Less than two months later, Jobs died.
Not long afterward, Apple’s stock began to soar as the company’s iPhone and iPad line continued to obliterate expectations. “Apple’s monstrous quarter” was common earnings-release headline lingo. And now, after a meteoric rise to $700 per share in September 2012, Apple stock now hovers near its 52-week low, around $428.
Apple’s 5,825% rise over the past year had little to do with investor optimism. In fact, the company’s earnings and free cash flow growth both outpaced the growth in the stock price. But what makes the Apple stock story really interesting is that even at $700 per share, Apple appeared to be fundamentally cheap, trading at about 16 times earnings. As a comparison, Google Inc (NASDAQ:GOOG) trades at 24.5 times earnings.
It’s all about expectations
When it comes down to it, the iPhone 5 didn’t live up to the Street’s expectations. Google Inc (NASDAQ:GOOG)’s free Android mobile OS has empowered an onslaught of competing devices at lower price points. Many consumers aren’t as willing to shell out premium dollars for a smartphone when they can find a cheaper alternative elsewhere.