Dear Valued Visitor,

We have noticed that you are using an ad blocker software.

Although advertisements on the web pages may degrade your experience, our business certainly depends on them and we can only keep providing you high-quality research based articles as long as we can display ads on our pages.

To view this article, you can disable your ad blocker and refresh this page or simply login.

We only allow registered users to use ad blockers. You can sign up for free by clicking here or you can login if you are already a member.

Apple Inc. (AAPL) Gives Up Ground in Japan

Last year, Apple Inc. (NASDAQ:AAPL) ranked as the top smartphone vendor in Japan by Counterpoint Research. That was an impressive feat considering Japanese consumer preferences for local brands. That’s changed since though, as Sony Corporation (ADR) (NYSE:SNE) has doubled its market share in the past month to gobble up 36% of the market, according to Bloomberg, citing data from researcher BCN.

Sony Corporation (ADR) (NYSE:SNE)’s big win is directly attributable to a big marketing push by the largest Japanese wireless carrier, NTT Docomo Inc (ADR) (NYSE:DCM), which doesn’t offer the iPhone. Smaller rivals SoftBank and KDDI have been chipping away at NTT DoCoMo’s subscriber base, thanks in part to carrying Apple Inc. (NASDAQ:AAPL)’s device, so NTT DoCoMo is doing something about it.

Apple Inc. (NASDAQ:AAPL)The top carrier, which now has 61.6 million subscribers, is putting hefty marketing weight and promotions behind just two specific smartphones, the Samsung Galaxy S4 and Sony Corporation (ADR) (NYSE:SNE) Xperia A. This is the first time that NTT Docomo Inc (ADR) (NYSE:DCM) has focused so heavily on such a small number of devices, in part to reduce costs.

Sony Corporation (ADR) (NYSE:SNE)’s gains have come at the expense of Apple Inc. (NASDAQ:AAPL) and Samsung, whose Japanese market shares have fallen to 25% and 13%, respectively. Sharp’s slice has also declined to 7.9%.

In the global smartphone market, Sony Corporation (ADR) (NYSE:SNE) doesn’t typically come to mind as a powerhouse, although the Japanese icon did manage to show up within the top five vendors in the fourth quarter for the first time ever, with 4.5% of the broader market. Sony dropped off the top five the very next quarter.

DOWNLOAD FREE REPORT: Warren Buffett's Best Stock Picks

Let Warren Buffett, George Soros, Steve Cohen, and Daniel Loeb WORK FOR YOU.

If you want to beat the low cost index funds by 19 percentage points per year, look no further than our monthly newsletter.In this free report you can find an in-depth analysis of the performance of Warren Buffett's entire historical stock picks. We uncovered Warren Buffett's Best Stock Picks and a way to for Buffett to improve his returns by more than 4 percentage points per year.

Bonus Biotech Stock Pick: You can also find a detailed bonus biotech stock pick that we expect to return more than 50% within 12 months.
Subscribe me to Insider Monkey's Free Daily Newsletter
This is a FREE report from Insider Monkey. Credit Card is NOT required.