Apple Inc. (AAPL) Touts Itself as Product, Customer Focused Company

Apple Inc. (NASDAQ:AAPL) ‘s open letter to consumers posted to the new privacy section of their website spells out their commitment to privacy and security. As discussed on CNBC today, the missive from CEO Tim Cook is clearly meant to differentiate Apple Inc. (NASDAQ:AAPL) from competitors like Google Inc (NASDAQ:GOOGL).

“What Apple is saying is, we are not a “You” company, we are not taking Mandy Drury or Herb Greenberg (CNBC journalists)’s information and selling it as our primary source of revenue, although Google’s got Adwords right, that is basically their only source of revenue at this point. Apple’s saying “we’re a product company, we make cool stuff”; although I have a feeling Apple’s hands aren’t totally clean,” said one reporter.

The letter mentioned a refrain that has become more popular in recent years: that if the product or service is free, it means you’re not the customer, YOU’RE the product. Apple Inc. (NASDAQ:AAPL) emphasized that this is not the case with them, and that they’re a product-oriented company that has does not gather or use user information for any purpose that isn’t solely internal. Apple Inc. (NASDAQ:AAPL) also stressed that they have never allowed access to their servers or created a government backdoor.

Along with the comments concerning privacy, the letter also reinforced that Apple Inc. (NASDAQ:AAPL) services like their new payment platform Pay will be completely secure, and that users of those platforms will have access to two-step verification processes to increase security.

The new Apple Inc. (NASDAQ:AAPL) privacy section is a clear response to the iCloud scandal, which involved dozens of celebrities being victimized. Hackers allegedly exploited weaknesses in Apple Inc. (NASDAQ:AAPL)’s system to brute-force their way into accounts and pilfer them of the contents stored in them. In some cases, that included embarrassing and private nude images of some celebrities, including Jennifer Lawrence.

Apple Inc. (NASDAQ:AAPL) is up a strong 3.49% since their media showcase unveiling the Apple 6 and 6 Plus, Apple Pay, and the Apple Watch, on September 9.

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