Apple Emerging Markets: 
But did you know that the Cupertino-based company is making big waves in India as well?
Believe it or not, the company has seen sales grow 400 percent over the past three months according to a recent article in The Times of India.
Here is some information from the article to give you a better idea of how well Apple Inc. (NASDAQ:AAPL) is performing in India and what the future holds:
“Market researcher IDC estimates that over the past three months, sales of Apple devices, especially iPhones, have gone up by 3-4 times. Part of the success has to do with opting for an open distribution model, signing up with distributors Redington and Ingram Micro. “Apple is aggressively looking at the Asia-Pacific market with strong focus on China and India,” said Manasi Yadav, a senior analyst at IDC India.”
There is no denying the fact that Samsung is top dog in the smartphone market in India. That being said, Apple Inc. (NASDAQ:AAPL) is doing its part to try to make up ground as quickly as possible.
The article goes on to add some additional information:
“Last month, Redington, which handles nearly 70% of Apple’s India sales, surprised analysts with better-than-expected revenue from iPhone shipments — a little over Rs 400 crore in the December quarter. Redington, which declined comment for the report, told analysts during an earnings call that Apple reimbursed it the cost of full-page newspaper advertisements through higher margins on iPhones.”
The Apple Inc. (NASDAQ:AAPL) push into India is similar to what the company did in China, starting a couple years back.
Final note: don’t forget that the Apple iTunes Music Store was made available in India in December 2012.
What are your thoughts on Apple’s push into India? Is this a good strategy?
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DISCLOSURE: I have no positions in any stock mentioned.
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