Larger Screen iPhone: Consumer Demand For Mega-Screens Increasing, Study Says

Larger Screen iPhone: Some people are looking for the largest possible screen when it comes to their smartphone. Others don’t care about this nearly as much. That being said, companies such as Apple Inc. (NASDAQ:AAPL) must pay attention to what users want.

Apple Inc (AAPL)As you know, Apple is not the type of company that is going to mass produce a variety of smartphone devices just to see which one sticks. Of course, you can be rest assured that Apple Inc. (NASDAQ:AAPL) knows what consumers want and will be making the appropriate changes to accommodate their needs in the future.

According to a recent study by Strategy Analytics, “existing smartphone owners seek display larger than current device.”

In other words, a large number of people feel that bigger is better when it comes to the size of their smartphone’s screen. Does Apple Inc. (NASDAQ:AAPL) feel the same way?

Here is what the report had to say:

“In the second half of 2012 existing smartphone owners were most likely to be interested in devices with a screen size between 4.2-inches and 4.7-inches.  The Strategy Analytics’ Wireless Device Lab report, “Smartphone Size Preference on the Rise: 4.5″ Most Preferred Size” found an increase in the most preferred smartphone screen size from the same period in 2011, where a 4.3-inch device was most preferred.”

Nearly all of the people who responded to the survey said that they would prefer a larger screen size in their next smartphone.

The study went on to add some interesting tidbits, such as the fact that males preferred a larger screen than females. Additionally, it noted “current brand of smartphone also impacts future screen size preferences.”

It will be interesting to see if Apple Inc. (NASDAQ:AAPL) feels the same way and rolls out a larger display in its next generation iPhone.

Paul Brown, Strategy Analytics Director, added the following:

“The intention of many manufacturers to drive screen size up has been very clear over recent months, and there is the potential for ‘phablets’ at the lower end of the size scale to become more mainstream – especially as manufacturers work to maximize the ratio of screen to overall size, therefore providing a larger screen on a smaller form factor.”

While this may be true among some manufacturers, such as Samsung, Apple Inc. (NASDAQ:AAPL) has not discussed this publicly.

Screen size is a big deal to most people when buying a smartphone. This is something that Apple and its many competitors are aware of. The question is: which company will give consumer what they want?

Check back here for more updates on Larger Screen iPhone.

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