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Apple Inc. (AAPL), Berkshire Hathaway Inc. (BRK.B), The Walt Disney Company (DIS): Companies and Their NFL Quarterback Equivalents

While September brings the end of summer, the turn of the calendar also means that football is back. With that in mind, let’s look at five popular NFL players and consider what their investing equivalents would be.

Tom Brady: Apple Inc. (NASDAQ:AAPL)


Source: Keith Allison.

While each emerged from relative obscurity into the national consciousness with unparalleled momentum and fanfare, both Apple Inc. (NASDAQ:AAPL) and Brady have seen their mystique decline recently.

Following his record breaking, 50-touchdown 2007 season, Brady was named the AP Male Athlete of the Year, the first NFL player to win that award since Joe Montana in 1990. That capped a seven-year run that included three Super Bowl wins, an NFL MVP award, and much more.

Like Brady, Apple Inc. (NASDAQ:AAPL) saw its stock rise astronomically following the success of its iPhone, iPad, and other technological developments as it became the world’s first $650 billion company. That capped a 10-year run from 2002 to 2012, during which its stock rose by more than 9,500%.

Yet following a devastating knee injury in 2008 and two consecutive early playoff exits, Brady has seen his luster decline. Similarly, Apple Inc. (NASDAQ:AAPL) has seen its stock price decline by 27% from its peak, following disappointing growth prospects and a rise in competition.

While Apple Inc. (NASDAQ:AAPL) and Brady each may have fallen from their prior peaks, it will be curious to watch how they respond in the upcoming season. With a new iPhone rumored to be quickly approaching and the Patriots making it to the AFC Championship game last year with Brady again at the helm, each could be poised for a return to their former peak.

Peyton Manning: Berkshire Hathaway Inc. (NYSE:BRK.B)


Sources: Jeffrey Beall and Mark Hirschey.

Peyton Manning is the model of consistent and high-level performance. The four-time MVP and one-time Super Bowl champion is undoubtedly a first-ballot Hall-of-Famer who will be remembered as one of the best to ever step on the gridiron.

In the same way, Warren Buffet’s Berkshire Hathaway Inc. (NYSE:BRK.B) is the model of consistent, upper-echelon investment performance. From its inception in 1965 to the end of 2012, Berkshire Hathaway Inc. (NYSE:BRK.B) returned 19.7% per year, versus 9.4% in the S&P 500.

Yet while their past performance is great, many began to question whether the performance of these legends could continue following the dramatic financial crisis for Berkshire Hathaway Inc. (NYSE:BRK.B) and Peyton Manning’s neck injury in 2011.

However, both have responded with resounding success and continue to deliver excellent performance. In 2012, Manning was selected to the AP All-Pro team, and from the beginning of 2010 to today, Berkshire Hathaway Inc. (NYSE:BRK.B) has resoundingly beaten the market, returning 75% to 50% for the S&P 500.

Drew Brees: The Walt Disney Company (NYSE:DIS)


Sources: Kelly Bailey and Disney annual report.

Mention to your friends that you’re an investor in The Walt Disney Company (NYSE:DIS), and you’ll probably be met with the same reaction as to when you draft Drew Brees in your fantasy football league. People will nod their heads, probably be generally uninterested, and move on. Drafting Aaron Rodgers or Robert Griffin III over Brees would generate more excitement and buzz, just as mentioning Tesla Motors would lead to wider eyes than The Walt Disney Company (NYSE:DIS).

Yet it is important to remember that in both investing and fantasy football, going with the flashier pick may not be the best strategy when creating a portfolio (or team). Just as Brees somewhat quietly broke Johnny Unitas’ record of 47 consecutive games with a touchdown pass, and is the NFL’s all-time leader in passing yards per game, The Walt Disney Company (NYSE:DIS) has quietly built its media empire. It is poised to continue its dominance in the movie industry, while also continuing to generate reliable profit through its television properties and theme parks.

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