The popularity of Apple Inc. (NASDAQ:AAPL)’s first wearable, Apple Watch, may be hampered by a deficiency of apps that clearly show what it is all about when its starts shipping in April. During an interview on CNBC, Fresco News CEO, John Meyer, said very few apps will be up and running when the Watch starts shipping as Apple has not given developers the actual model to carry out tests on.
Meyer maintains the mobile simulator handed over for carrying out tests is quite shallow for developing apps that will be running on a wearable of Apple Watch’s pedigree. The simulator is reported to have standard features already seen on Apple Inc. (NASDAQ:AAPL) Keynotes as well as product pages.
“The way Apple Inc. (NASDAQ:AAPL) handles product introductions is that they don’t give developers a model to test before launch so, us as developers we can only use what they call a watch simulator on the computer. So what we see is that a lot of developers are trying but entirely what comes out there can’t be much developed at a really high level in terms of final release day,” said Mr. Meyer.
Apps are to form a key aspect of the Watch in defining the kind of tasks users will be able to carry out on it, instead of having to rely on smartphones. Getting it right from the word go is key for Apple Inc. (NASDAQ:AAPL) as the wearable space already has products competing for market share.
Meyer does not expect the less tech-savvy in the society to make a rush for the Watch when it starts shipping, until they are entirely sure of its capabilities compared to other products already in the market.
“I think the lag time will at least be a series of months before we really start to see some of the incredible innovative apps on the Watch. Obviously we will have a good set of apps on day one but they are going to be very basic. That is because we can’t test them on the device itself until it is released,” said Mr. Meyer.
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