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Apple Inc. (AAPL) And Facebook Inc. (FB) Gets Support From Fertility Authority CEO, Gina Bartasi on Egg-Freezing

Apple Inc. (NASDAQ:AAPL) and Facebook Inc. (NASDAQ:FB) might have found a unique way of keeping more women on board as one of the ways of countering the huge ratio difference between men and women in the tech industry. All this has to do with the two companies offering to pay medical costs for women employees willing to freeze their eggs so that they can focus on their careers. Fertility Authority CEO, Gina Bartasi, during an interview on Bloomberg, echoed her full support for the two companies’ efforts in supporting female employees in the tech world.

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Supporters of egg-freezing are already saying that by financing the procedures, Apple Inc. (NASDAQ:AAPL) and Facebook are encouraging women to climb corporate ladders.

“We applaud their efforts; they are definitely tech innovators and so as innovators they are leading the space in the employee’s benefits as well. […]We anticipate that in addition to other tech companies following suit that a number of other large corporate citizens will, in fact, pay for egg freezing for their female employees,” said Mrs. Bartasi

Facebook Inc. (NASDAQ:FB) made the first push by supporting female employees who wanted to freeze their eggs a trend that is slowly catching up with other tech companies. The move is already eliciting debate especially on the motive of the companies. Some people are already arguing that by promising to cater for the egg-freezing process, tech companies are only showing that work and parenthood remain incompatible.

Costs have always been the biggest impediment for many women who would have wished to pursue the procedure. The costs for the procedure can range from between $7,000 and $12000 inclusive of drugs and other storage fees

The egg freezing process is set to come with additional costs especially in the carriage of eggs. Bartasi believes that employers should play an important role in trying to offset any additional costs arising from the procedure.

“I know Apple Inc. (NASDAQ:AAPL) and Facebook Inc. (NASDAQ:FB) in particular have surrogacy plans, so it is really up to the individual employer. We’ve seen these two innovative companies be leaders in their field and so they are providing very aggressive benefits we anticipate other companies to do similar things, “said Mrs. Bartasi.

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