Dear Valued Visitor,

We have noticed that you are using an ad blocker software.

Although advertisements on the web pages may degrade your experience, our business certainly depends on them and we can only keep providing you high-quality research based articles as long as we can display ads on our pages.

To view this article, you can disable your ad blocker and refresh this page or simply login.

We only allow registered users to use ad blockers. You can sign up for free by clicking here or you can login if you are already a member.

Apple Inc. (AAPL),, Inc. (AMZN): Here’s Why This Is a Great Move

In two separate press releases Thursday morning,, Inc. (NASDAQ:AMZN) announced the official launch of both its Mexico Kindle store as well as Kindle Direct Publishing for Mexican authors and publishers.

The new Mexico Kindle store, for its part, starts with the broadest available selection of the most popular books in the country, including the most Spanish-language bestsellers, more than 70,000 total Spanish titles, 1,500 free Spanish titles, and 1,000 with special pricing starting at just 9 Mexican pesos, or roughly $0.68.

What’s more, according to the release, the new store also includes “hundreds of thousands of exclusive titles, including works from authors like Jose Emilio Pacheco, Elena Poniatowska, Sergio Pitol and Carlos Monsivais, as well as comic books from Mafalda and Familia Burrón.”, Inc. (NASDAQ:AMZN)Here’s why this is a great move
According to Pedro Huerta,, Inc. (NASDAQ:AMZN)’s director of Kindle Content in Latin America, “The vast majority of Mexicans do not have access to a bookstore in their town, so we’re happy to launch the Mexico Kindle Store today and bring a huge bookstore with over 2 million titles to anyone with an Internet connection.”

Of course, it’s important to note this once again pits, Inc. (NASDAQ:AMZN)’s efforts directly against Apple Inc. (NASDAQ:AAPL)‘s iBookstore in the region, which launched across much of Latin America last October. However, you can bet the folks at, Inc. (NASDAQ:AMZN) couldn’t wait to point out the fact the new Kindle Store has more digital Spanish titles than any other platform, which should help it gain some ground given Apple Inc. (NASDAQ:AAPL)’s nearly year-long head start.

In addition,, Inc. (NASDAQ:AMZN) is continuing its push to outsell Apple Inc. (NASDAQ:AAPL)’s iPad devices by introducing the Kindle and Kindle Paperwhite devices at brick-and-mortar Gandhi stores — think the Mexican version of Barnes & Noble — which currently has a total of 38 locations, including 12 in Mexico city, 15 in the interior of the republic, and 11 in Palacio de Hierro, an upscale chain of department stores in the country.

Gandhi store in Cancun, Mexico. Image source: Gandhi.

For authors, the new Mexico Kindle Direct Publishing platform simply extends Amazon’s existing self-service publishing platform (which I’ve previously written about here), allowing authors to earn 35% royalties on their books, or 70% if they choose to enroll in KDP Select, an option with which they can make their book exclusive to Kindle and also have it included in the Kindle Owners’ Lending Library on Amazon’s broader scope of global websites. In this case, the authors can earn money each time their book is borrowed through the KDP Select program.

And the platform certainly isn’t just for aspiring writers, either. Best-selling Mexican author Paulo Coelho, for example, is already offering his books on the Mexico Kindle store through Kindle Direct Publishing, including El Alquimista and Once Minutos.

In the end, like, Inc. (NASDAQ:AMZN)’s existing Kindle Store and Direct Publishing platforms, the new Mexico-centric offering is not only a win for readers, authors, and publishers but also for Amazon as yet another low-overhead way to cash in on the ever-increasing role of digital media as consumers’ platform of choice.

The article Amazon’s Kindle Store Heads South… in a Good Way originally appeared on and is written by Steve Symington.

Fool contributor Steve Symington owns shares of Apple. The Motley Fool recommends and owns shares of (NASDAQ:AMZN) and Apple.

Copyright © 1995 – 2013 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.

DOWNLOAD FREE REPORT: Warren Buffett's Best Stock Picks

Let Warren Buffett, George Soros, Steve Cohen, and Daniel Loeb WORK FOR YOU.

If you want to beat the low cost index funds by 19 percentage points per year, look no further than our monthly newsletter.In this free report you can find an in-depth analysis of the performance of Warren Buffett's entire historical stock picks. We uncovered Warren Buffett's Best Stock Picks and a way to for Buffett to improve his returns by more than 4 percentage points per year.

Bonus Biotech Stock Pick: You can also find a detailed bonus biotech stock pick that we expect to return more than 50% within 12 months.
Subscribe me to Insider Monkey's Free Daily Newsletter
This is a FREE report from Insider Monkey. Credit Card is NOT required.