Apple Amazon App Store: Apple, Amazon, and the ‘App Store’ Drama

– Apple Inc. (NASDAQ:AAPL) is seeking a court order to block Amazon from using the term because the company opened its app store in 2008 (before Amazon)

– Amazon, on the other hand, is arguing that the term is generic and it is not infringing on Apple’s trademark despite starting its service three years later

For more background information on the fight, here is an excerpt from an AppleInsider article:

“Apple first filed suit against Amazon in 2011, asserting that Amazon has violated the “App Store” trademark for which Apple has applied. Other major technology companies, such as Microsoft, have sought to block Apple’s application with the U.S. Patent and Trademark Office.”

“Amazon countered last September by arguing that the “app store” moniker has become generic, allowing it to use the name “Amazon Appstore” for its own digital download service. Apple has used the name App Store since its iOS storefront opened in 2008.”

Who are you siding with on this one? Do you think Apple Inc. (NASDAQ:AAPL) is going overboard, or do they have a legitimate case?

If settlement talks break down in March, an August trial awaits.

Check back here for more updates on Apple Amazon App Store.

DISCLOSURE: I have no positions in any stock mentioned.

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