Apple Tablet Market Share: Most people are not surprised by the fact that global shipments of tablets and smartphones are on the rise. As you can imagine, this is good news for Apple Inc. (NASDAQ:AAPL) as it continues to perform well in these markets with its iPad lineup and iPhone.
Of course, Apple is not the only company in the industry. There are many others, including Samsung, that are hoping to take advantage of this growth.
Earlier today, we talked about how Apple Inc. (NASDAQ:AAPL) can benefit from the growth of the tablet market over the next four years.
Now, it’s time to take a closer look at a report by Digitimes Research stating that “global shipments of smartphones, tablets and notebooks are expected to top 1.3 billion units in 2013, with smartphones and tablets accounting for more than 85% of total shipments and the ratio of notebooks continuing to scale down.”
This is just about what most people expect. As the popularity of tablets and smartphones continues to rise, the number of people relying on notebooks will decline. This is a trend that appears to be irreversible at this time.
While the report focuses on the fact that these markets are growing as a whole, it also discusses the fact that pricing is going to be a major battle ground for the companies competing for market share.
We have already seen this from Apple Inc. (NASDAQ:AAPL) in emerging markets, such as India.
Here are some of the stats from the research study:
“For the global mobile connected device market in 2013, shipments of smartphones are expected to reach 882 million units of total shipments for the segment, while shipments of tablets will exceed 250 million units and notebook shipments are likely to decline 5-10% to less than 190 million units.”
These numbers are estimates made by Digitimes Research senior analyst and director Joanne Chien.
The report goes on to discuss competition between Apple Inc. (NASDAQ:AAPL), Google Inc (NASDAQ:GOOG) and Microsoft Corporation (NASDAQ:MSFT).
“Competition among Apple, Google and Microsoft will also intensify in 2013 as each of them will try to take market share from the others’ territories, but the three platform operators will also stress solidification of their core businesses and play less prominent roles in the integration of software and hardware products.”
Digitimes may not always be spot on with its reports, especially those that involve Apple Inc. (NASDAQ:AAPL) rumors, but this is interesting information.
On the next page, watch the video for a better idea of what Apple may be doing next: