Dear Valued Visitor,

We have noticed that you are using an ad blocker software.

Although advertisements on the web pages may degrade your experience, our business certainly depends on them and we can only keep providing you high-quality research based articles as long as we can display ads on our pages.

To view this article, you can disable your ad blocker and refresh this page or simply login.

We only allow registered users to use ad blockers. You can sign up for free by clicking here or you can login if you are already a member.

Anheuser-Busch InBev NV (ADR) (BUD) Vs. Boston Beer Co Inc (SAM): The Coolest Beer Can Yet?

Anheuser-Busch InBev NV (ADR) (NYSE:BUD)Earlier this week, Anheuser-Busch InBev NV (ADR) (NYSE:BUD) unveiled its latest efforts to improve sales of its flagship Budweiser brand with a new bowtie-shaped can.

Budweiser Bowtie can. Source: AB-InBev.

Apparently, the sleek container — which incidentally holds 11.3 ounces of beer compared with Budweiser’s traditional 12-ounce cans — has been in development since 2010, and the first eight-packs featuring the new shape are set to go on sale on May 6.

Perhaps unsurprisingly, the marketing folks behind the 118-year-old brand are hoping to target younger consumers with their new creation. As Budweiser VP of innovation Pat McGauley told the St. Louis Post-Dispatch: “We know there are a large number of consumers out there looking for new things, the trend-seekers. We expect both our core beer drinkers and new customers to try it.”

Will it work?
I’m not gonna lie: As one of those younger consumers, you can bet I’ll go out and buy one of those fabled eight-packs when they arrive. On that note, however, it won’t be because of the beer inside.

And that, my friends, is why I’m convinced that Anheuser-Busch InBev NV (ADR) (NYSE:BUD)’s new can won’t matter over the long run. Like the gimmicky vented wide-mouth cans and Vortex bottles offered by Molson Coors Brewing Company (NYSE:TAP), Anheuser-Busch InBev NV (ADR) (NYSE:BUD)’s new design doesn’t actually offer anything to beer drinkers except a cool-looking container.

Back in February, I wrote about Boston Beer Co Inc (NYSE:SAM)‘s decision to put it’s own flagship Samuel Adams beer in cans starting this Summer.

In that article, I noted the advice given to Boston Beer Co Inc (NYSE:SAM) founder Jim Koch by his father after he started the company: “People don’t drink the marketing; they drink the beer.”

Boston Beer’s new Samuel Adams Can. Image source: Boston Beer.

Unlike the offerings of its giant competitors, Boston Beer Co Inc (NYSE:SAM)’s can actually serve some functional utility for consumers. As I mentioned last time around, beer consultant Roy Desrochers described the flared lip and wider top of Boston Beer’s product as working “in concert to deliver the beer in a way that makes the flavor closer to drinking out of a glass.”

DOWNLOAD FREE REPORT: Warren Buffett's Best Stock Picks

Let Warren Buffett, George Soros, Steve Cohen, and Daniel Loeb WORK FOR YOU.

If you want to beat the low cost index funds by 19 percentage points per year, look no further than our monthly newsletter.In this free report you can find an in-depth analysis of the performance of Warren Buffett's entire historical stock picks. We uncovered Warren Buffett's Best Stock Picks and a way to for Buffett to improve his returns by more than 4 percentage points per year.

Bonus Biotech Stock Pick: You can also find a detailed bonus biotech stock pick that we expect to return more than 50% within 12 months.
Subscribe me to Insider Monkey's Free Daily Newsletter
This is a FREE report from Insider Monkey. Credit Card is NOT required.