, Inc. (AMZN)’s Broken Story Headed To $280 A Share In 2015, Inc. (NASDAQ:AMZN) did have a miserable year in 2014 waiting to see if the increased holiday sales aided by Prime service did more than enough to offset a further decline in earnings. CNBC’s, Brian Kelly, remains pessimistic on Amazon rebounding in 2015 with competition in the space expected to play a big role on the company’s overall performance.

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“2014 was the year that the Street fell out of love with, Inc. (NASDAQ:AMZN). They used to get a pass because their revenue was growing, didn’t worry about making money. But every single quarter this year when they came out and didn’t make money the stock went lower,” said Mr. Kelly.

Kelly affirms that, Inc. (NASDAQ:AMZN) remains a broken story in the market attributed to its model of pursuing growth opportunities at the expense of generating shareholder value. The likelihood of the management team changing the way the company is run is unlikely to happen in 2015, something that Kelly believes could push the stock to lows of $280 a share.

Investors have continued to raise concerns about, Inc. (NASDAQ:AMZN)’s spending spree that has not resulted in the desired returns. A change in strategy in 2015 could in a way allow the company to regain favor with Wall Street, something that many investors would wish to see. Timothy Seymour, on the other hand, remains bullish on, Inc. (NASDAQ:AMZN)’s prospects heading into 2015 at the back of the amount of investments that has been made on a number of infrastructure.

“Their commitment and their investment in infrastructure and fulfillment; I mean they are so far ahead of everybody; this company is in the driver’s seat.  The move to mobile, which we know they have made a big deal of telling us this holiday season was very big for these guys. I think the bar is very low, I think it is a range bounce stock. It is not going down in 2015 like it in 2014,” said Mr. Seymour.

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