Google Inc. (NASDAQ:GOOGL) has turned out to be one of the biggest winners of Sony’s decision to release the R-rated comedy The Interview, which has been at the center of controversy between the company and North Korea. During an interview on Fox Business, Wall Street Journal’s, Rolfe Winkler, reiterated that Sony’s Move to release The Interview was coup for Google as it has not been known as a key player on the streaming side of the business.
A number of people rushed to Google’s YouTube and Google Play to see the movie instead of streaming the same on Amazon.com, Inc. (NASDAQ:AMZN)’s instant video and iTunes store. Having the movie on YouTube goes a long way in enhancing the profile of the platform, which is racking up impressive revenues for the search engine giant.
“That was a marketing move for Google Inc. (NASDAQ:GOOGL) in one sense a lot of people like the movie. If you look on Google Play where it is the number two bestselling movie right now 14,000 comments and I think it has a 4.8 rating Americans seem to like the movie,” said Mr. Winkler
Winkler believes the movie goes a long way in establishing a relationship between Google and viewers who are streaming into Google Play to buy the movie. The analyst expects the giant search company to use this opportunity for future streaming of other content. Google did go as far as plugging the movie on its search homepage with a message affirming its commitment of supporting accessibility of information worldwide.
The release of The Interview goes a long way in exposing a number of Google Inc. (NASDAQ:GOOGL)’s users to the company’s video-on-demand services of YouTube and Google play. Google and Sony had inked an agreement for the streaming of the movie despite the security concerns that were at hand as North Korea continues to threaten of retaliatory attacks on airing of the movie.
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