Amazon.com Inc. (NASDAQ:AMZN) already has a pretty good hold on the e-book and digital content market with its Kindle devices and its ever-expanding universe of digital content available on its online marketplace. But what if you see some content on another website that you really want to read, but you just don’t have the time to read it now? When it comes to TV, a person can just set up the DVR to watch a favorite show or movie at a later date.
Now, Amazon.com Inc. (NASDAQ:AMZN) is attempting to turn its Kindle into the DVR of digital content. This week, Amazon.com has rolled out a “Send to Kindle” button on a few selected content websites like the Washington Post, TIME and blog site Boing Boing. This button allows a person who is looking at a Washington Post website article, for example, to save the content to the user’s Kindle device so the user can read that content at a later time or date.
“Have you ever encountered news, blogs, articles and other content on the web that you want to read but don’t have time to do so immediately?” Amazon asked in a statement announcing this release. “The Send to Kindle Button lets you easily send that content to your Kindle to read later, at your convenience.”
Amazon.com Inc. (NASDAQ:AMZN) announced that this new button is the first rollout of a series of “Send to Kindle” applications that will allow Kindle users to send personal documents (like on a desktop hard drive) or web content to the Kindle for later reading.
What do you think of this new Amazon.com Inc. (NASDAQ:AMZN) application? How do you see this benefitting Amazon.com on the bottom line? Let us know your thoughts in the comments section below.
DISCLOSURE: I own no positions in any stock mentioned.
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