Amazon.com, Inc. (NASDAQ:AMZN) has finally got approval for its drone testing in US from FAA. But there was some conditions that Amazon.com, Inc. (NASDAQ:AMZN) has to adhere with though during the testing. In spite of all this, it is one phenomenal step for Jeff Bezos in promoting the idea of automatic robots delivering the orders to customers. This technology is still a couple of years away from commercializing. Meanwhile, Jon Steinberg, Daily Mail North America CEO talked on CNBC about his view on this approval and what it could mean for Amazon.com, Inc. (NASDAQ:AMZN).
Steinberg said that this is exciting, but he feels that it will be long before it has some impact in United States.
“[…] I think some of the overseas market, particularly India, where Amazon is looking to grow are probably going to more receptive to this, because they don’t have the road infrastructure that we have now, the address system that we have here in the US. But its important to atleast know what the dangers and risks are along with this and start to get people either comfortable about things or worried about things,” Steinberg said.
Some of the key FAA rules includes things like, 400 ft max fly altitude and only during day hours, pilot remaining within the line of sight of the drone, pilot must have a private pilot certificate and Amazon.com, Inc. (NASDAQ:AMZN) should furnish monthly data to FAA.
Steinberg said that the rules imposed by FAA restrict Amazon.com, Inc. (NASDAQ:AMZN) a lot in commercializing their technology, but he added that the real danger is not in commercializing the technology, but the risk of amateurs flying this around the sub-urban neighborhood and even the White House. He feels that this thing is going to be a huge thing for the future. He added that this thing would be in all the places, not just in urban areas. He feels that if this technology is in control of a sophisticated company like Amazon.com, Inc. (NASDAQ:AMZN) then it is safer that the current delivery methods.
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