World of Warcraft, Call of Duty, Starcraft. What do these names have in common? They are all best selling video games, and they are all produced by Activision Blizzard, Inc. (NASDAQ:ATVI). The company was formed by a merger between Activision Entertainment and Vivendi Games in 2008. It was a merger between the primary developer of PC games and the primary developer of console games.
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Financial overview
The company has been hugely profitable since the merger. Since 2009, its revenue has grown from $4.3 billion to $5 billion in the trailing twelve months, while its net income has grown from $0.11 billion to $1.22 billion in the same time period.
It has a P/E ratio of 13.17x due to its trailing diluted earnings per share of $1.09. The earnings multiple is far below the industry average of 22.2 and at first glance, this would suggest that the stock is undervalued.
Activision’s margins are far larger than its competition. It has a trailing operating margin of 30.5% vs. the industry average of 3.3%. It also has a trailing net margin of 24.4%, also much higher than the industry average of 8.3%. The company also has a return on assets TTM of 9.3% and a return on equity TTM of 11.1%. Both of these figures demonstrate the company’s continuing resolve to return value to its shareholders. These key statistics also show how Activision Blizzard, Inc. (NASDAQ:ATVI) is very focused and is producing games which are profitable and provide strong revenue streams.
Electronic Arts Inc. (NASDAQ:EA) is Activision Blizzard, Inc. (NASDAQ:ATVI)’s closest competitor. Electronic Arts Inc. (NASDAQ:EA) recently released Star Wars: The Old Republic, which has been very successful to date, while the company has also raked in the cash from its Need for Speed, Madden, and The Sims titles. It is also on the verge of releasing Battlefield 4 and Titanfield, which, based on pre-orders and early reviews, looks ready for success.
Nintendo is another competitor, and has found it very hard to compete against the other companies, recording negative operating income the last two years, as its previous position in the console market has collapsed.
Why invest?
Activision Blizzard has several attractive factors. Its subscription service for World of Warcraft continues to generate free cash flow, and it is expanding this service into Call of Duty with its Beachhead service. The new MMO, Titan, looks like it will follow this trend of subscription service. Its strong and loyal customer base also allows it to offer expansion packs for its games, which also see strong demand.
Its map packs and additional characters for games have also seen profitable demand. The company’s Skylander franchise also seems set to develop into a longstanding success for Activision Blizzard, Inc. (NASDAQ:ATVI) and should appeal to the company’s young audience.
