Google Inc (NASDAQ:GOOG) and Apple Inc. (NASDAQ:AAPL) don’t have to pretend, much like other vendors, that they are major players in both the tablet and smartphone markets. These two tech titans have been at the top for a few years now, and they are not going to relinquish control easily.
This doesn’t mean that other vendors are shying away from the competition.
As of late, it seems that Acer is willing to do whatever it takes to battle Apple and CEO Tim Cook on a more level playing field.
Acer CEO J.T. Wang may have lofty goals, and if it were not for the success of Samsung most people would think he was crazy. However, the fact that Samsung has been able to compete one on one with Apple gives companies such as Acer renewed hope.
Google Inc (NASDAQ:GOOG) Android could Help, but what about Apple Inc. (NASDAQ:AAPL)?
How come Samsung has been able to compete with Apple Inc. (NASDAQ:AAPL)? A lot of it has to do with how much money they are willing to spend on advertising. And of course, a lot of it is based on its reliance on the Android operating system.
A recent Digitimes piece, authored by Aaron Lee and Adam Hwang, took a closer look inside the future plans of Acer.
The story talks about the company’s plan to develop a growing number of Android and Chrome OS based products.
At this time, most of Acer’s Android based products are smartphones and tablets. Along with this, the company got involved with Chromebooks at the end of 2012.
Should Apple Inc. (NASDAQ:AAPL) take this as a serious threat? Looking at the numbers alone, it is hard to imagine that Acer, even with Google Inc (NASDAQ:GOOG)’s help, could be a major player in the near future.
According to Digitimes, “Acer suffered net operating losses of NT$613 million (US$20.5 million) for the second quarter of 2013.” That said, the company is expecting to break even in the third quarter.
Adding a final twist to the Acer saga is this: the company recently partnered with the Windows operating system on its Iconia W3. As you will see in the video below, the company is using this tablet to directly target the iPad mini.
Acer has a lot to figure out moving forward. Will the company rely more heavily on Google Inc (NASDAQ:GOOG)? If so, can this impact Apple Inc. (NASDAQ:AAPL) sales in any way?