5 Most Valuable Toy Companies in the World

In this article, we discuss the 5 most valuable toy companies in the world. If you want to read our detailed analysis of the toy industry, go directly to the 15 Most Valuable Toy Companies in the World.

5. The Lego Group (Private)

Valuation: $5.4 billion 

Lego ranks 5th in our list of 15 most valuable toy companies in the world. The name “Lego” is derived from two Danish words “leg” and “godt,” meaning “play well”. Lego was founded in 1932 by Ole Kirk Kristiansen with its headquarter at Billund, Denmark. In the beginning, the company made wooden toys. Later on, in the mid-20th century, its plastic building-block toys gained massive popularity. Today, the company has 20,400 employees in 40 different countries and its products are sold worldwide.

Lego toys are manufactured under different themes ranging from architecture to racing. The LEGO brick is their most important product. LEGO bricks are colorful building blocks that can be joined together easily to make a tower, house, train, bus, and more. Perfectly designed bricks make Lego the most popular building toy producer in the world. In 2020 Lego witnessed a strong growth of 21% in its sales. The total revenue of Lego reached DKK 43.7 billion ($6.86 billion) in 2020 with a year-on-year growth of 13%.