5 Most Valuable Beverage Brands in the World

In this article, we will discuss the 5 Most Valuable Beverage Brands in the World. You can read through our industry overview and go directly to the 16 Most Valuable Beverage Brands in the World.

5. Red Bull

Number Of Regions: 72

Red Bull is a brand of energy drinks created and owned by the Austrian company Red Bull GmbH. With a market share of 38%, it is the most popular energy drink brand as of 2019. It is known for its iconic blue and silver can design and its slogan “Red Bull gives you wings”. The drink contains caffeine, taurine, B-vitamins, and other ingredients that are marketed to increase energy and focus. Instead of going for a traditional marketing approach, Red Bull has generated awareness and created something resembling a “brand myth” through proprietary extreme sports event series such as the Red Bull Cliff Diving World Series and Red Bull Air Race.